Authoring a textbook supplement, rather than a traditional textbook, can be a rewarding and lucrative experience if you’re working with the right small publisher. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares eight benefits from his experience authoring with a small publisher like Morton.

1. Everything is simpler.  Small publishers have fewer staff which leads to a lower turnover rate and less stress for the author. Fewer staff means it’s easier to be well-connected with them. Smaller publishers also have less red tape and fewer corporate dictates.
2. Stand-alone supplements are given more attention. 
3. Smaller publishers focus on niche markets and know how to work that market.
4. Authors receive more autonomy over their work. After 16 years at Morton, Krieger is given complete autonomy over his books, including book cover art and what to include from reviewer comments.
5. More loyal customers due to custom publishing, great service and sensible prices (his books cost between $26 and $52).
6. With less overhead and fewer expenses, it’s easier for smaller publishers to remain profitable.
7. Royalty statements are simple and easy to understand. Krieger’s typical royalty statement is 22 pages and contains very little jargon.
8. Authors receive recognition and appreciation. With each new edition, Morton sends Krieger a plaque depicting the book cover and the text, “In appreciation. Morton Publishing. [Year]”.

Attendees of TAA’s 2021 Virtual Conference can watch Krieger’s session, “Think Small! How Authoring Stand-Alone Supplements with Small Publishers Could be Your Niche”, on demand here.

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Kim Pawlak is TAA’s Director of Publishing & Operations. She has been writing about textbook and academic writing and publishing for more than 25 years.