TAA’s 2020 Conference Academic Track

Early registration is now open for TAA’s 33rd Annual Textbook & Academic Authoring Conference in San Diego, CA this June! This event is always an incredible opportunity to network with authors from a variety of disciplines and to learn about the latest trends, best practices, and industry changes.

Academic authors have a solid lineup of sessions in this year’s program including eight 60-minute sessions on topics including open access, strengthening your writing, and improving your productivity. A 90-minute double session on productivity tools for academics is also included in the Academic Track for 2020. A complete overview of the Academic Track sessions is below.

Most useful textbook and academic posts of the week: February 7, 2020

We all create expectations for ourselves. We define writing projects we want to complete, areas in which we want to grow personally or professionally, and goals for measuring our success or quantifying our accomplishments. However there are times when facing those expectations, the expectations of others can take us off course.

In this week’s collection of articles from around the web, we explore the “bestest of plans”, how to find time for the things that matter to us amidst other commitments, and how to adjust to changes in our environment. Further, we explore the value of community for support of our research efforts, disseminating research, and collaborative writing efforts. Finally, find articles related to using your network when searching for jobs, strategically approaching the campus job visit, and a proposal for restructuring the APC to promote fairer cost allocation in scholarly communication.

Whatever your personal and professional expectations, define them, pursue them, and be true to yourself along the way. As Franz Kafka once said, “Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.” Happy writing!

Writer’s bane: 9 Suggestions for marketing and public relations

Many of us writers cringe at the marketing and public relations steps needed to publicize our books and writings. (“I want to use my time for writing!”) But as we know, PR is an ever-increasing necessity for sales, speaking engagements, presentations, promotions, and notches on our vitae. The following suggestions, hopefully not too onerous, may be ones you’ve thought of, are enacting now, or would like to incorporate into your writing and writing-PR activities.

eBook Download – Can My Textbook Publisher Really Do That?

First-time and novice textbook authors may ask themselves throughout the publishing process – “can my publisher really do that?” And the answer is “yes”. And “no”. And “it depends”. Your answer will be determined by the initial negotiation of contract terms and your willingness to invest time in marketing the work after it’s published. TAA’s newest e-book is full of advice on both.