Communicate visually to engage readers!

Kress and others observe that a shift we are witnessing from words to pictures is interrelated with a shift from print to digital. This shift means movement from an emphasis on written communication to an emphasis on images and media. At the same time, it represents a move from the printed publication to the screen.

As academic writers, we need to rethink our attachment to the words, and look for new ways to communicate visually in books, articles, and ancillary resources. We also need to update our promotional and social media materials to attract attention in an information-overload environment.

One way is to use diagrams, visual maps, or illustrations to concisely communicate important ideas and key relationships. Another way is to show ways the ideas or problems are demonstrated in real situations.

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19 Reasons to start a journal

A journal is a time-honored writer’s tool to record and develop ideas, work out projects and plots, and save meaningful aphorisms and perfect overheard phrases. We can use a journal for these, other issues, and any aspect of our writing. Whether you’ve kept a journal for decades, or have never started one, consider these tips not only to help you write more but also to make your writing more effective.

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First TAA Writing Gym receives high marks, participation

In a survey of this summer’s TAA Writing Gym, 45 percent of respondents said they used the gym 2-4 days a week. “The TAA Writing Gym helped me move from writing sporadically to writing every day,” said one respondent. “My writing approach has improved as well since I am now thinking about my projects regularly and I can work through ways to approach topics even when I am not actively writing.”

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Purdue global nondisclosure agreement runs roughshod over faculty rights

The American Association of University Professors (AAUP) has released a copy of a four-page non-disclosure agreement that appears to be a condition of employment for Purdue Global employees, including instructional faculty, that states that any work product, including all course materials “or other intellectual property that arises in any part in the course of … employment at Purdue Global, is commissioned and owned by Purdue Global as a work-for-hire and may not be used, duplicated or distributed outside of Purdue Global.”

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Tech tools for the professional writer

In the winter edition of TAA’s newsletter, I shared with you the importance of having the right tools on hand for your career as a writer and provided a list of 32 tools in eight categories to get you started. If you missed that article, you can read it here.

In this article I highlight a few more tech tools with the goal of helping you find the tools that fit best in your belt! In these last weeks of summer, I encourage you to explore some of these tools that you may not have time to experiment with during the school year. You may just find that they can help you free up valuable time as the busy fall semester comes around again.

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8 Biggest secrets to writing a winning manuscript

In her 2018 Textbook & Academic Authoring Conference presentation, “Discover How to Deliver What Editors and Publishers Need: Demystifying the Publishing Process,” Dr. Kathleen King shared key strategies for planning the work and working the plan toward successful publication.

As a professor, award-winning author, and editor, King shared her successful experience – having published more than 30 books and 150+ articles – summarized in the following eight biggest secrets to writing a winning manuscript.

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