Writing a book takes hours; perhaps a thousand or more including the research and editing. Needless to say it is a major commitment that authors expect will have a payoff of peer recognition, dissemination of ideas, and (gasp) maybe even a royalty payment. But how do authors know the marketplace wants their book?
Q&A: What is the first step in launching my idea for an academic book project?
Q: I have an idea for an academic book. What is my first step in launching this project?
John Bond, Publishing Consultant, Riverwinds Consulting:
“Whether it be an academic monograph, textbook, or other type of book, the first step is to solidify ‘The Idea.’ This process has several components. My recommendation is approach this in a stepwise fashion:
Your work and international markets
“My work will have broad appeal in Europe.”
“China is a growing market and I think they’d love my book.”
“I’d like to see a Spanish-language version of my textbook. It would be a hit.”
“I know someone who can translate my book into Japanese. Should they get started?”
As a Book Publisher and later a Publishing Consultant, I have heard countless authors speculate on the market for their book outside of the English-language and/or North America. But what is involved with having your work reach Asia, Africa, Europe, and beyond?
Five chances to reset the terms of your book contract (Part 1)
If you published the first edition of your textbook ten or more years ago, you may find yourself occasionally muttering to yourself, “I wish I kew then what I know now.”
Why is that?
Historically, the publishers start the book contract negotiation game with all the cards…backs to you. You have one card…it’s face up. And it tells everybody, “I’m new at this but I’m excited. Just tell me where to sign.”
Publishers have generally been the gatekeeper to a published book. While this may be less true now, with self-publishing and Open Educational Resources (OER), the publishers still have the most established distribution channels self-publishers cannot begin to match.
8 Benefits of working with a small publisher on your stand-alone textbook supplements
Authoring a textbook supplement, rather than a traditional textbook, can be a rewarding and lucrative experience if you’re working with the right small publisher. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares eight benefits from his experience authoring with a small publisher like Morton.
How to use graphic design principles to evaluate the effectiveness of your book cover
All four books in textbook supplement author Paul Krieger’s Visual Analogy series showcase a visual analogy on the cover, a great advertisement for one of the key learning tools that make his books unique: visual analogies.
“My whole book idea was born in the lab from my teaching,” says Krieger, whose books include A Visual Guide to Human Anatomy, A Visual Analogy Guide to Physiology, A Visual Analogy Guide to Human Anatomy and Physiology, and A Visual Analogy Guide to Chemistry. “I used to sketch visual analogies out at my students’ lab tables, and it was students who encouraged me to write my first book 17 years ago. In the anatomy and physiology lab, students have to learn different anatomical structures. So, for example, when they need to learn the thoracic vertebra, I use a giraffe head to create a visual analogy that helps them learn and remember all of the parts of the thoracic vertebra, which is shaped like a giraffe head.”