Over the past several years major publishers have been moving away from physical or electronic books into online learning platforms and courseware, and from straight sales of standalone books to bundles, custom products and subscriptions. Traditional publishing contracts were developed at a time when a book was a discrete unit, sales could easily be tracked in those units, and revisions occurred on a predictable cycle. Publishers are trying in various ways to update and adapt their contracts to the new textbook landscape. In her 2023 TAA Conference session, presenter Brenda Ulrich, an attorney at Archstone Law Group, will explore the ways in which the contracts are changing, and what the implications are for authors.
TAA raises the alarm on book banning
In recent years an alarming number of books are being banned in U.S. public school classrooms, libraries, or both.
PEN America’s Index of School Book Bans lists 2,532 instances of individual books being banned, affecting 1,648 unique book titles and 1,261 different authors in one year’s period (July 2021 to June 2022). The American Library Association (ALA) reports that this current trend in 2022 is the highest number of book challenges since the American Library Association began recording this data over 20 years ago. The subject matter of these banned books relates to content on race and racism, gender identities, and sexual content.
Textbooks as scholarship and agents of change
Virtually all faculty in academia, regardless of discipline and institution, are aware of the ongoing debate concerning “what counts” when considering criteria for raises, tenure, and promotion. In more than a few cases, the debate centers on whether textbooks are “real scholarship.” Alred and Thelen, in their 1993 paper outlined some of the common anti-text arguments. In our article in Kinesiology Review (Corbin, Yu, & Gill, 2022), we discuss textbooks as scholarship and address some of the anti-textbook arguments. In addition, we argue that textbooks are agents of change that have influenced both disciplinary and professional studies in academia.
How can AR technology enhance the reading experience?
This post will briefly illustrate what the future of textbooks may look like and explore the transformation of making reading an interactive and engaging learning experience using AR.
You might wonder: what is augmented reality (AR) and how is it related to regular textbooks? Since the global share of the mobile AR adaption is predicted to grow massively in the coming years, it seems it might be a meaningful space to increase your knowledge. By 2024 there will be an estimated 1.7 billion mobile AR user devices worldwide, a rise of 1.5 billion from the 200 million seen in 2015. Let’s look in more detail at what mobile AR is, how it can relate to learning and publishing, and what it takes to develop an augmented reality textbook.
Developing digital learning experiences
Over the past decade, digital textbooks have become the norm in many college classrooms. That may sound like progress, but there’s an issue: moving content onto a digital platform only solves the problem of the medium of delivery. It doesn’t inherently change the teaching or learning experience. Making something digital does not aloneserve the needs of today’s students and, in fact, challenges arise because there is no simple one-to-one correlation between the print and digital experience. In order to build content for digital delivery we need to be intentional about what we are building, why we are building it and how we are building it. Great digital learning experiences are intentional.
How to evaluate an effective book cover
Go ahead. Judge that next book by its cover. Or, at least, judge the cover itself and what purpose it serves for the book. Textbook author, Paul A. Krieger tells us that “Good book covers are important” and shares four specific benefits to a quality cover design.
- The book cover serves as an advertisement for your book;
- A quality cover makes a positive first impression with your readers;
- It informs your readers what the book is about; and
- It can improve overall sales.