Cengage ‘will honor all contractual obligations’ with authors under Unlimited model

Cengage’s Chief Product Officer Fernando Bleichmar said the company will continue to honor its contractual obligations with authors under the Cengage Unlimited model, but that the contract they have with authors generally grants them the discretion to publish the work in the way they think best helps drive the sales of those titles.

“We have spent significant time with our internal teams making sure the contracts allow us to do the Unlimited model,” he said. “The contracts are established in a way in which the publishers have the discretion of evolving the model that benefits both the authors and the publisher, and our contracts allow the creation of different models. We are going through all the details in the contracts, having those conversations with our authors to make sure they are comfortable with the Unlimited model as we move forward.”

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Playing the field: Is it ok to submit a single book proposal to multiple publishers?

Building a relationship with a publisher, for many authors, is a lifelong commitment, so the decision of which publisher to work with shouldn’t be taken lightly. How do you know that you’ve found “the one” for your book? We sought the opinions of seven TAA members on whether or not it’s acceptable to submit a single book proposal to several different publishers. Here are their responses and reasoning.

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Authors express concern about new Cengage Unlimited subscription service

Cengage Unlimited, that gives students at U.S. higher education institutions access to all of the company’s digital higher education materials for $119.99 a semester has Cengage authors concerned about how their contracts will be affected.

“I think the authors should find out as soon as possible how we are going to be paid,” said mathematics author Pat McKeague, who did not receive any information from his publisher about the new service prior to its public announcement, and has not been able to reach his editor for more information. “My contracts require my written permission before any electronic version of my book can be published.”

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Textbook proposal submission tips: How to evaluate the competition

When submitting a textbook proposal, most publishers will expect you to provide information on two to four of the closest competitors in the market and identify how your book will be different and better than the competition.

Three veteran textbook authors share their advice on how to study competing textbooks and which elements should be reviewed in making the case in a textbook proposal.

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Printing is not publishing – what to look for in a publisher relationship

Due to an increase in availability of print-on-demand services that provide lower-cost alternatives for converting a manuscript into a printed and bound product, there is growing confusion among new authors about what constitutes the role of a publisher. Although many publishers and printing companies have symbiotic relationships, publishing companies provide much more than simply printing and binding of a manuscript.

To better understand the role of a publisher, and what authors should look for in a publisher relationship, we reached out to two of TAA’s industry professionals and 2017 conference sponsors: William England of Sentia Publishing and Sean Wakely of FlatWorld.

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Creating a companion site for your textbook: What to consider

Companion sites can enrich the learning experience for readers by offering valuable features that can’t be shared on a printed page and/or might be too costly to include in an e-book. There are many factors to consider when planning or developing a companion site for your textbook. Janet Salmons, an independent researcher, writer, consultant, and founder of Vision2Lead, offers detailed advice for authors interested in creating companion sites for their textbooks.

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