In a recent discussion about software tools for textbook authors in the Academic Writing & Publishing discussion circle in TAA’s…
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…
Textbook writing strategies: Create your own editorial style guide
Starting with the first edition, physical geography textbook author Robert Christopherson developed an editorial style guide specific to his books.…
3 Tips to succeeding as a textbook author
TAA Council member Michael Sullivan recently authored a new textbook entitled CALCULUS, Early Transcendentals. Published by W. H. Freeman and…
Featured Member Al Trujillo – Cutting edge: Using QR codes in a textbook
Al Trujillo is a Distinguished Teaching Professor of Earth Sciences at Palomar College in San Marcos, California. He has worked with his co-author, Hal Thurman, on Essentials of Oceanography (Trujillo and Thurman, Pearson Education) since the 6th edition, and they have also co-authored Introductory Oceanography, which is now in its 10th edition.
Here Trujillo discusses the value and functionality of embedding QR code technology into textbooks:
Featured Member Michael Spiegler – Textbook Writing 101
Michael Spiegler is a professor in the Department of Psychology at Providence College. A successful textbook and academic author for…