As part of the settlement of a Canadian class action suit brought by Copibec, Quebec’s reprographic rights organization, against the…
TAA announces 2020 Textbook Award winners
Twenty-nine textbooks have been awarded 2020 Textbook Awards by the Textbook & Academic Authors Association (TAA). Seven textbooks received William…
Textbook pedagogy: Improving chapter summaries encourages collaborative learning
In my field, human anatomy and physiology (A&P), like many others, it is customary to end each textbook chapter with a concept review and self-testing exercises. For the first five editions of my Anatomy & Physiology—The Unity of Form and Function, I titled my end-of-chapter feature “Chapter Review” and its first section, “Review of Key Concepts.” I followed the traditional practice of summarizing the chapter in short declarative sentences like these:
- Microvilli are short surface extensions of the plasma membrane that increase a cell’s surface area. They are especially well developed on absorptive cells, as in the kidney and small intestine. On some cells, they play a sensory role.
- Parathyroid hormone is secreted by the parathyroid glands in response to hypocalcemia. It raises blood Ca2+ levels by indirectly stimulating osteoclasts, inhibiting osteoblasts, promoting calcitriol synthesis, and promoting Ca2+ conservation by the kidneys.
2020 Textbook Contracts & Royalties Survey
Are you curious what royalty rates other textbook authors are receiving for print and digital books? What about what they’ve…
The 2019 textbook report
As we near the end of the decade, textbook authors face a myriad of changes in industry structure and public perception reflected and fueled by the headlines in the news. In her annual textbook report, veteran author June Jamrich Parsons shared some of those headlines and the details behind them with attendees at her 2019 conference session in Philadelphia, PA.
Below is a summary of her presentation, including key takeaways about industry profitability, textbook prices, publishing formats, and instructor perceptions.
Textbook art placement tips
In Laura Foster’s article “Placement Matters! Textbook Art Placement” in the Fall 2019 edition of The Academic Author, she makes excellent points about the importance of art positioning in a textbook and the challenges to accomplish this. By placing art directly where students will “see” it when they need it, i.e. near the in-text callout, we support their learning. If the art is not immediately visible to them, they are less likely to reference it. Appropriate placement also supports instructors who wish to refer to the art during a classroom discussion. I thought I would take a moment to share my experience and solutions.