Featured Members June Parsons and Dan Oja – Digital textbooks and pedagogy

Digital book pioneers June Parsons and Dan Oja co-developed the first commercially successful multimedia, interactive digital textbook; one that set the bar for platforms now being developed by educational publishers.

The coauthors began writing and creating educational software for Course Technology in 1992 and between them have authored more than 150 college computer textbooks. They currently have several digital textbooks in print, including the best-selling New Perspectives on Computer Concepts.:

Featured Members June Parsons and Dan Oja – Digital textbooks and pedagogy Read More

Textbook promotion: How to earn local, national media attention

“Houghton Mifflin Harcourt putting a halt on buying any new manuscripts”

“Publishing companies will no longer expense (extravagant) lunches with literary agents”

“Plunging sales and stocks reported from booksellers”

With headlines like these, the publishing community is wondering how the book industry will survive in a rocky economy, especially those in publicity. Anyone in public relations, media and even writers know promotion is needed to sell books but convincing upper brass can sometimes be an uphill battle. The good news is anyone can promote his or her work. A fancy Manhattan PR firm doesn’t have to be hired for big dollars.

Textbook promotion: How to earn local, national media attention Read More