If you are thinking of writing a textbook, an important step in the process is to research other textbooks in…
What to consider before signing your first textbook contract
The following advice came from a 2014 TAA Conference Roundtable Discussion led by Mike Kennamer and Steven Barkan, entitled, “What I Wish I Had Known Before I Signed My First Textbook Contract”:
“Be prepared that some books don’t make money.” – Steven Barkan
“$3,000 would be a good advance for most first time textbook authors.” – Attorney Zick Rubin
“I received a grant rather than an advance for my text. A grant is better because it isn’t an advance against royalties.” – Mike Kennamer
“You don’t want snapshot quality photos in your textbook. Hire a professional or purchase professional photos.” – Mike Kennamer
4 Steps to promoting your textbook
Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
Look who’s keynoting at the 27th Annual Textbook & Academic Authoring Conference
Bob Mankoff, nationally renowned cartoon editor for The New Yorker, will keynote the Text and Academic Authors Association’s 27th Annual…
3 Tips to succeeding as a textbook author
TAA Council member Michael Sullivan recently authored a new textbook entitled CALCULUS, Early Transcendentals. Published by W. H. Freeman and…
Featured Member Mike Kennamer – Insights on writing, project development and the value of developing a business structure
Mike Kennamer currently serves as Director of Workforce Development at Northeast Alabama Community College and is President/CEO of Kennamer Media…