Is digital really better than print? Authors share their perspective

While the debate over print versus digital textbooks (etextbooks) is not new, the content of that debate has shifted in recent years to which is a more effective learning tool for students. As publishers, instructors and students push towards offering more digital textbooks and learning products, will the benefits outweigh the negatives? Several studies have found that it not only takes readers longer to read text on a screen, they tend to skim much more and thus absorb and retain less information than reading from a physical book. Other etextbook readers have reported the tendency to multi-task while reading. One study reported that 90% of students said they were more likely to multi-task when reading onscreen versus 1% who said they multi-task when reading a print book.

Join us in San Antonio for TAA’s 29th Annual Textbook & Academic Authoring Conference!

Mark your calendars, the Textbook & Academic Authors Association’s 29th Annual Conference is fast approaching. Don’t miss out on this valuable two-day writing conference where you will gain inspiration for your writing projects, network with veteran authors, and learn strategies to help increase your publishing success. The conference program is ambitious, offering a wide variety of session topics for both veteran and novice authors. Register soon to take advantage of early registration rates.

How to successfully incorporate text, pictures and audio into your learning materials

Incorporating multimedia resources into learning materials is now standard practice, but according to Laura Frost, Director of the Whitaker Center for STEM Education and chemistry professor at Florida Gulf Coast University, it is important that educators incorporate text, pictures, and audio in ways that will be most useful for learners. Frost is also author of the textbook General, Organic, and Biological Chemistry 2e (Pearson).

Accessibility at the tipping point: Opportunities for authors

In October 2012, The Academic Author ran an article entitled “How to make your e-textbook more accessible to students with disabilities”. Since then, demand for accessible materials has continued to grow. This article will briefly recap the need for accessible materials, describe the progress (and sometimes lack thereof) in addressing that need, and examine the opportunities and challenges this represents for authors.