Q&A: How to write for student learning vs. faculty content

The following Q&A is based on a TAA webinar presentation by Michael Greer, from the University of Arkansas at Little Rock and Development by Design, entitled, “Bringing Textbooks to Life: Strategies for Improving Student Engagement”.

Q: Laura Frost, Professor of Chemistry and Director of the Whitaker Center for STEM Education at Florida Gulf Coast University:

“One of the problems with producing a textbook that helps the student learn is that the faculty member is the person who is selecting the textbook and the publishers know this. Do you have any suggestions for authors who are interested in writing for student learning vs. faculty content?”

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Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy

You have research. You have academic papers, a thesis, and/or a dissertation. You may have written reports or social media posts. Now what? The tasks involved with moving forward towards developing publishable articles or chapters seems overwhelming. Where do you start?

Join us Thursday, September 15 from 3-4 p.m. ET, for the TAA Webinar, “5 Steps to Creating a Publication Strategy”. Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., will share practical tips and a step-by-step process for evaluating your current status, and making a plan to achieve publication goals.

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Why you shouldn’t sign a work for hire agreement

One of the choices you can make when publishing your textbook or other instructional text is to sign a contract that simply assigns to the publisher the copyrights in your work or to enter into a work for hire agreement, in which you and the publisher agree that the publisher will be legally considered the author and sole owner of your work for copyright purposes. A significant consequence of work for hire agreements is that you don’t have the benefit of the right of termination under copyright law, said Stephen E. Gillen, an attorney with Wood Herron & Evans, and author of Guide to Textbook Publishing Contracts.

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Trends in college textbook publishing: 5 Tips for navigating the digital transition

Many college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response?

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Call for proposals deadline October 6 for TAA’s 2017 Conference

TAA’s 30th Annual Textbook & Academic Authoring Conference session proposals deadline is October 6, 2016. TAA invites the submission of presentations relevant to authoring and publishing textbooks and academic works (journal articles, academic books, and monographs).

The conference will be held at the Renaissance Providence Downtown Hotel, Providence, RI, June 9-10, 2017. The conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

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Nominate your book for a 2017 TAA Textbook Award

Gain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2017 TAA Textbook Award now through November 1, 2016.

The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time.  The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

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