Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
3 Key principles for strong academic writing
In her academic writing blog, “Explorations of Style”, Rachael Cayley offers three key principles for strong academic writing: 1) using writing to clarify your own thinking, 2) committing to extensive revision, and 3) understanding the needs of your reader.
3 Tips to succeeding as a textbook author
TAA Council member Michael Sullivan recently authored a new textbook entitled CALCULUS, Early Transcendentals. Published by W. H. Freeman and…
Featured Member Mike Kennamer – Insights on writing, project development and the value of developing a business structure
Mike Kennamer currently serves as Director of Workforce Development at Northeast Alabama Community College and is President/CEO of Kennamer Media…
Bob Mankoff to keynote 2014 TAA Conference
Robert Mankoff, nationally renowned cartoon editor for The New Yorker, will be the keynote speaker at TAA’s 2014 Conference with…
Whose book title is it, anyway?
Professor Charlotte Smith, an up-and-coming young entomologist, decided to write a textbook for the always-popular, upper-level course on spiders. After putting out a few feelers, she submitted a proposal to Six Legs Press, a leading publisher of books about insects. Six Legs loved the proposal and offered Professor Smith a contract. Charlotte was so abuzz with excitement—”tenure, here I come!” she yelled—that she signed the contract without even reading it.