TAA announces a Call for Proposals for its 34th Annual Textbook & Academic Authoring Conference which will be held June 18-19, 2021 in Indianapolis, IN. We invite the submission of presentations relevant to writing, publishing, and marketing textbooks and academic works (textbooks, academic books, journal articles, and monographs). Interactive, hands-on sessions are encouraged. The proposal deadline is October 7, 2020.
Writing an award-winning book: Interview with Dr. Cheryl Poth
Innovation in Mixed Methods Research: A Practical Guide to Integrative Thinking with Complexity won the 2020 Most Promising New Textbook Award from the Textbook & Academic Authors Association. In 2019 Dr. Poth was awarded TAA’s McGuffey Longevity Award as co-author of Qualitative Inquiry and Research Design. Given that last month we focused on mixed methods and this month we are focusing on careers, I wanted to chat with Dr. Poth about her book, and strategies that might help prospective textbook authors succeed.
Digital is coming for your textbooks
While it has long been prophesied that the print textbook would disappear, it has actually taken quite a bit longer than people anticipated.
In the final session of TAA’s Summer Webinar Series, “Digital is Coming for Your Textbooks” at 2pm ET on July 30th, Christopher Kenneally, Director of Business Development, Copyright Clearance Center and Independent Publishing Industry Consultant, Michael Cairns, will review the latest developments in the creation, sourcing, and delivery of digital textbooks and will examine the looming fight for control of usage data.
Ask the Expert: What to look for in publisher-driven ‘new’ textbook contracts
Q: I’m a published author. I signed a textbook contract with a publisher 32 years ago and the first edition of my text was published 30 years ago. It’s since been revised 9 times, all under the original contract, and is due to be revised again soon. Recently, my publisher wrote and said they wanted to sign a new contract for the new edition because the industry had changed, their business model had changed, and the old contract was no longer in step with their current practices. Should I go along with this and sign the new contract?
A: Maybe. . . but not without doing a little homework first. Your original contract almost certainly contemplated that your text, if successful, would need periodically to be revised. What it probably said about this was that “if and when” the publisher thought a revision was warranted, the publisher would call upon you to prepare it. And if you were willing and able to do that, the revision would be prepared and published under the terms of your then existing agreement as if it were the work being published for the first time.
Textbook pedagogy helps students review and retain subject matter
My field, mathematics, is a discipline in which the complexity of the subject increases with each course and each course requires a certain amount of recall from prior courses. While some students do quite well in transitioning to the next mathematical challenge, there are many who don’t bridge easily to the new content. Furthermore, students are prone to forget material learned earlier in the current course that they now need.
As a professor of mathematics, having taught for over 35 years, I am well acquainted with the reluctance of students to review material when their recall of it is imperfect. When I faced up to this issue a while back in revising my four-book Precalculus series, now in the 11th edition, I decided to confront the problem head-on.
2020 Textbook award-winning insight (Part 5): Longevity
We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.
This final installment of the five-part series focuses on achieving long-term success for a manuscript.