What can Learning Science teach textbook authors?

At a 2019 national sales meeting, my publisher Macmillan Learning, hosted a luncheon for textbook authors with our Learning Science team. This was my first opportunity to learn about what learning science does – their research and how findings might guide textbook organization, content and revisions as well as pedagogical approaches and application. For example, through analytics the learning science team can track where students spend their time in digital formats reflecting potential confusion, but also interest.  Their research can help determine what might be most effective for student engagement and assessment.

Here I am pleased to ask a few questions of Erin Scully, Senior Director, Learning Design & Ed Research with Macmillan Learning, to provide insights into ways learning science can augment textbook quality and influence our pedagogical approach.

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Pedagogy Corner: How speedbumps can accelerate student learning

As a textbook author, have you ever asked your students how they read your book? An inquiry into how your students read their textbooks may reveal much information that can help authors design textbooks with students in mind.

I recall when I was a college student―yes, a very long time ago―how I read a textbook chapter for a college course: I set aside at least 3 hours of undistracted time, read the entire chapter word-for-word, took copious notes, spent time examining and understanding all of the figures, and then systematically answered every single end-of-chapter question. Only after this procedure did I feel like I had a good understanding of the material.

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Welcomed addition to my professional library: Review of ‘Guide to Making Time to Write’

The new self-help book, Guide to Making Time to Write: 100 + Time & Productivity Management Tips for Textbooks and Academic Authors, is a welcomed addition to my professional library. My only negative comment is that I needed it thirty years ago!

Authors often have two major issues when developing a manuscript: 1) how to make it professional quality, and 2) how they will ever have time to write it. There is a myth that every author wants to write the great American novel. That is not true. What we really want is to have written the great American novel. It is hard work and takes hours of time to develop a professional quality manuscript. This is where the guide becomes my Bible.

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Copyright, Covid, and the virtual classroom

With the fall semester fast approaching, faculty are intensively preparing for the 2020-2021 academic year, in the face of continually changing information and circumstances. A number of our higher education clients have had questions about copyright issues relating to the transition of traditional in-person classes to online or hybrid formats. We have also been reviewing software agreements for various services that allow institutions to shift more of their offerings online. Here we discuss four common issues we have encountered. Although the answers are seldom black-and-white, we thought it would be useful to share some of the questions and possible approaches to them.

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Too tired to write?

Do you often find you’re too tired to write? If so, you’re suffering from a widespread malady: Too Tired to Write Syndrome (TTWS). I know it well. Late at night, after three hours of primetime soaps/CIA adventures/sports/reality shows/80s reruns, we solemnly promise ourselves we’ll tackle our latest writing project early the next day. Or we solemnly assure ourselves, early in the new morning and jolted by a surge of caffeinated joy, we’ll write later today between 3:00 and 4:00.

But then . . . our promise to ourselves to write drowns in the rest of our lives. With all we have to do, we’re just too tired.

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TAA’s 2021 Conference Call for Proposals Is Open

TAA announces a Call for Proposals for its 34th Annual Textbook & Academic Authoring Conference which will be held June 18-19, 2021 in Indianapolis, IN. We invite the submission of presentations relevant to writing, publishing, and marketing textbooks and academic works (textbooks, academic books, journal articles, and monographs). Interactive, hands-on sessions are encouraged. The proposal deadline is October 7, 2020. 

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