Welcome new members to TAA: August 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 16 new TAA members who joined us in August 2020.  [Read more…]

Welcome new members to TAA: July 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 26 new TAA members who joined us in July 2020.  [Read more…]

Welcome new members to TAA: June 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 30 new TAA members who joined us in June 2020.  [Read more…]

TAA Council issues statement on racism

equalityIn a statement issued on June 19, 2020 – Juneteenth – the Textbook & Academic Authors Association (TAA) Council has resolved to lead its members in establishing short term and long-term goals that affect positive change toward social equality in textbook and academic authoring as we move forward. [Read more…]

TAA’s summer webinar series kicks off next week!

2020 Summer Webinar SeriesOn Friday, June 12th, the Textbook & Academic Authors Association (TAA) will kick off their 2020 Summer Webinar Series with a special event that revisits some of TAA’s history, engages in an open discussion about the current state of textbook and academic authoring, and honors our 2020 Textbook Award winners.

This event is open to everyone, so please invite your friends, family, and colleagues to join the celebration and register today! [Read more…]

Welcome new members to TAA: May 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 17 new TAA members who joined us in May 2020.  [Read more…]

Welcome new members to TAA: April 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of eight new TAA members who joined us in April 2020.  [Read more…]

eBook Download: 5 Distinguishing Features of Academic Writing

5 Distinguishing Features of Academic Writing ebook coverDuring Academic Writing Month 2019, TAA hosted a series of #AcWriChat TweetChat events focused on the distinguishing features of academic writing. Throughout the series we explored five academic writing features: Precision, Complexity, Formality, Objectivity, and Accuracy.

This eBook brings together the discussions and resources from those events.

Download. View TAA’s entire library of ebooks.

Welcome new members to TAA: March 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 35 new TAA members who joined us in March 2020.  [Read more…]

Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

Click to download PDF ebook

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years. [Read more…]