Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

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In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years. [Read more…]

Access TAA’s 250+ on demand presentations free during COVID-19 pandemic

keep writingTAA is committed to its mission of supporting “textbook and academic authors in the creation of top-quality educational and scholarly works that stimulate the love of learning and foster the pursuit of knowledge.” To this end, we want to ensure that all textbook and academic authors have the opportunity to maintain a healthy writing practice every day.

In support of continued growth and development for textbook and academic authors, TAA has opened up its entire library of 250+ on demand presentations for the duration of the COVID-19 pandemic crisis. [Read more…]

Welcome new members to TAA: February 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 56 new TAA members who joined us in February 2020.  [Read more…]

An important and positive change to TAA’s not-for-profit classification

Michael Spinella, TAA Executive Director

Michael Spinella, TAA Executive Director

How much do you know—or care to know—about the wide variety of not-for-profit organizations that are recognized by the US government in the IRS tax code? Perhaps not much, and that’s fine, of course. I hope you know and see it as appropriate that TAA is a non-profit. Indeed we are, but recently have undergone a classification change. I hope you’ll indulge me in this brief column while I explain the importance of that change.

In December 2019, the IRS officially agreed to reclassify TAA from a 501(c)6 organization to a 501(c)3. The odd alpha-numeric classification system is of no interest, but you might like to know that our former classification is more often applied to entities that are akin to labor unions. That’s not crazy, because TAA does advocate for the interests and needs of authors, as a labor union might. But we’re not quite analogous to a labor union. For example, when TAA advocates a position, we take into consideration, and intend to benefit, the entire community of authors – even those who aren’t currently TAA members. [Read more…]

Welcome new members to TAA: January 2020

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 18 new TAA members who joined us in January 2020.  [Read more…]

Welcome new members to TAA: December 2019

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 57 new TAA members who joined us in December 2019.  [Read more…]

Reflecting on 2019

pen sitting on writing journalBefore we set down our pens on the year that has past and turn the page in our journals to the new one ahead, we offer a final post for 2019. 

It’s been a busy year for us here at the Textbook & Academic Authors Association. Nearly 600 new textbook and academic authors have joined us, 11 webinars were hosted, 31 textbook awards were given, about 150 members convened in Philadelphia for our annual conference, 29 TweetChat events were held, and more than 200 new articles were published on the blog.

As we look forward to the exciting things on the horizon for 2020 and beyond, we want to take a moment to reflect on some of the things that made 2019 great at TAA. [Read more…]

Welcome new members to TAA: November 2019

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 63 new TAA members who joined us in November 2019.  [Read more…]

Welcome new members to TAA: October 2019

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 61 new TAA members who joined us in October 2019.  [Read more…]

Welcome new members to TAA: September 2019

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 34 new TAA members who joined us in September 2019.  [Read more…]