One of my favorite people was the legendary football coach, Paul “Bear” Bryant. One event stands out. Coach Bryant had won more games than had any other coach, and his institution, The University of Alabama, had won more national championships than any other institution. A rookie player had made a great touchdown and had let everyone know it by spiking the ball. The Bear calmly called him over to the bench and said, “Son, don’t act like this is the only time you have ever made a great play.”
3 Big hints for doing research the easy way
Isn’t research supposed to be EASIER with the advent of the Internet? Then why is it so hard to find that perfect piece of information for your journal article or textbook?
It’s hard because there are a couple of tricks you may not know..…yet. Those tricks (let’s call them “hints”) can help prevent junk information overload – and instead hone in on what you really need.
3 Strategies for getting published
So you’ve written a provocative and timely piece, had it edited, and are now just chomping at the bit to have your article published. Publication can often be the hardest step of the process (hard to believe I know after toiling away so long on producing your article).
I’ve used the following strategies to get my articles published:
Write a remarkable cover letter. This is where you really need to sell your article. Describe why it is timely and relevant. Are you commenting on a recent article? Are you discussing an important piece of legislation, current event, or controversial policy or practice? The editor wants to know why your article belongs in their journal and why it would be a mistake for your article to go elsewhere.
How to choose a textbook publisher
When selecting a publisher for your manuscript, don’t leap before you look. Most authors are so happy to find a publisher interested in their proposal that they accept the first offer that comes along and sign the standard publisher’s contract. After all, if it’s standard, then contracts from all publishers must be alike. Not so. All contracts are negotiable. Not only do you need to do your homework before accepting any publisher’s offer, you need to do your homework before you ever submit a proposal to a publisher.
Before choosing a publisher:
Marketing strategies: Reinforce textbook adoptions with promotional calendar
Physical geography author Robert Christopherson recently published a calendar to promote the seventh edition of his award-winning textbook, Geosystems.
The calendar’s two opening pages describe the strengths and new features of the new edition, and list the accompanying student and instructor supplements. The calendar itself features factoids that match physical geography and Earth systems science events, as well as photos for each month depicting physical geography subjects, such as the rapeseed crop in full bloom in northern Scottland; frost-shattered rock in Spitsbergen in the Arctic Ocean; and a birch forest in south-central Norway.
How to protect yourself from lower textbook royalties from foreign sales
Textbook authors need to be alert for the possible impact on them of the practice among some U.S. textbook publishers of selling books in foreign countries using an “inter-company” transfer price.
U.S.-based publishers generally sell into overseas markets through relationships with foreign publishers based in the destination country. Books sold in this way are sold to the foreign publisher at a discounted price to compensate the foreign publisher for its role in the distribution process. In such a case, the author’s royalty is calculated on the lesser amount received by the U.S. publisher from that sale.