Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
7 Focus management strategies for more productive writing
In order to be a more productive writer while juggling many other duties in his career, William Weare, Access Services…
5 Tips to get the most out of your TAA membership over the summer break
Maximize your summer break and optimize your writing efforts by accessing the authoring resources available to you through your Text…
Do you want to boost your textbook and academic publishing success?
Do you want to boost your textbook and academic publishing success? Connect, communicate, collaborate, and publish! Join the TAA Authoring…
Taking humor seriously: How to use humor as a pedagogical tool
Robert Mankoff, cartoon editor of The New Yorker and founder of The Cartoon Bank, is one of the nation’s leading…
Look who’s keynoting at the 27th Annual Textbook & Academic Authoring Conference
Bob Mankoff, nationally renowned cartoon editor for The New Yorker, will keynote the Text and Academic Authors Association’s 27th Annual…