The most useful textbook & academic posts of the week: August 3, 2018

"Great is the art of beginning, but greater is the art of ending." ~Henry Wadsworth LongfellowThis week’s collection of articles from around the web includes several perspectives on expectations as they relate to doctoral studies, writing, and academic life. Do you have PhD fear? Accustomed to minimal writing or hyper performativity? Interested in the value of conference presentations, crowdfunding, or research ethics? Curious about the new age academic, life after the PhD, what can not be published, or how to engage the public in your scholarship? We’ve got it all in the list below!

Henry Wadsworth Longfellow reminds us that “Great is the art of beginning, but greater is the art of ending.” This week I encourage you to define a finish line for one of your projects and celebrate an ending so you can move on to the next great beginning. Happy writing! [Read more…]

7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

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