So—you’ve completed your latest publication. There’s been a lot of sweat, and maybe some tears, but you did it.
Wouldn’t it be great if your hard work was over?
Unfortunately, outside of your immediate circle of colleagues, friends, and family, no one knows about your book. You need to get the word out.
Fortunately, you don’t have to be a marketing expert to create a stellar online presence. There are many simple, accessible ways to make your publication findable online.
One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.
There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.
Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.
I have the good fortune to work with many highly educated, highly qualified, experts in a diverse range of fields. Masters-prepared. Doctorly-prepared. Academics and researchers that have devoted themselves to the pursuit and sharing of knowledge in the US and world-wide. Others seek their opinions and expertise. They have done significant research and published journal articles and other valued communications.
So, I could say I work with “leading experts,” “internationally recognized leaders,” or the “most important authorities.” Does this describe you?
What are you planting today? As you research, write, teach, learn, and market your work, what is your long-term objective for future harvest? Is it a reputation? Position? Legacy?
In this week’s collection of articles from around the web, we explore topics of ethics, the benefit of PhDs, resilience, self-improvement, self-promotion, and mentoring.
Og Mandino once said, “Always do your best. What you plant now, you will harvest later.”
Oliver Wendell Holmes Jr. said, “A man’s mind, stretched by new ideas, may never return to its original dimensions.” As textbook and academic authors, our writing should not only stretch our minds, but the minds of our readers.
In this week’s collection of articles from around the web, we explore what it means to write an academic argument, practical advice for conducting research, and differences in editing processes.
