How to make difficult concepts easier to understand

One of the most valuable attributes of a successful textbook author is their ability to present complex concepts in an effective and efficient format.

Mariëlle Hoefnagels, author of Biology: Concepts and Investigations, recommends textbook authors make listening to students a top priority when trying to explain a difficult concept. “Either listen in as students discuss difficult concepts with one another, or ask a student to explain the subject to you,” she said. “Pay close attention to the parts that confuse the students, then make sure the narrative and illustrations in your book confront those potential points of confusion.”

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5 Textbook authoring time management tips

Good time management skills are crucial for authors. Manage your time well and you can maximize your efficiency, allowing you to meet or beat deadlines and still have time for other activities. Five successful textbook authors share the following time management tips:

  1. Prioritize writing and other work and life commitments. “Ask yourself: What’s most important? If family life ranks highest, then set aside writing in favor of spending time with loved ones. When you return to your desk, you’ll focus far more effectively and get more accomplished because you will not be distracted by thoughts of having sacrificed life experiences that are deeply important to you.” —Laura Berk, author of Exploring Lifespan Development
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How to turn a seminar paper into a publication

The Director of Graduate Studies for your department has made noises about “the professional turn,” namely, writing for publication and not merely to demonstrate to the professor what you know. While you had a vague idea of what was meant, this is the first indication you have that you may be in the turn. What do you do now?

Your first stop is a meeting with your professor. Ask where it is likely to be publishable. And ask what else needs to be done to the paper to make it able to pass review.

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How to protect yourself from lower textbook royalties from foreign sales

Textbook authors need to be alert for the possible impact on them of the practice among some U.S. textbook publishers of selling books in foreign countries using an “inter-company” transfer price.

U.S.-based publishers generally sell into overseas markets through relationships with foreign publishers based in the destination country. Books sold in this way are sold to the foreign publisher at a discounted price to compensate the foreign publisher for its role in the distribution process. In such a case, the author’s royalty is calculated on the lesser amount received by the U.S. publisher from that sale.

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How to deal with rejection in academic publishing

Rejection can certainly be discouraging, but it doesn’t have to mean the end of a project. It is important to move forward after your work is rejected and there are some steps you can take to avoid rejection altogether.

Overcoming disappointment is often one of the first things an academic author must face after a rejection. Dannielle Joy Davis, an Associate Professor of Educational Leadership, Policy, and Law at Alabama State University and a new co-editor for the journal Learning for Democracy, recommends setting aside a finite amount of time to feel disappointed before moving on and taking steps to resubmit. “I always send [a rejected paper] back out to a refereed venue and do not dwell on disappointment for more than 24 hours,” she said.

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‘Publication party’ great way to promote your new textbook

Writing a textbook not only has the potential to generate royalties, but is also a great way to advance your career. Karen Morris, author of Hotel, Restaurant and Travel Law, has used her textbook to do just that by hosting a “Publication Party” each time a new edition of her book is published.

A “Publication Party” is an event designed to celebrate the accomplishment of completing the book and to remind people that you are an author.

“If you don’t take advantage of this opportunity to promote yourself, in my mind, it is such as wasted opportunity,” said Morris, also distinguished professor at Monroe Community College. “It’s a way to gain publicity and notice, which is part of my goal in writing textbooks.”

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