Book Review: Guide to Textbook Publishing Contracts

One of the first experiences a textbook author will have is dealing with a publishing contract. Very few of us are attorneys ourselves and very few of us will have had any prior experience negotiating a publishing contract. Our expertise is in our teaching discipline—not in contract law.

I have learned—the hard way—that I should NOT be the only one looking at contracts and amendments presented to me by my publisher. I’ve therefore made it a habit to have an attorney specializing in textbook publishing contracts to review, suggest, and debate the points in anything I sign. Now I have a much better idea of the potential risks and rewards involved in each new professional writing project.

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Textbook award-winning insight (part 2): Scheduling writing time and getting involved in marketing

A couple of weeks ago, I reached out to winners of the 2016 TAA Textbook Awards and asked them to answer some questions about their textbook writing. I had so many great responses I decided to create a three-part series to share them. The first installment focused on why they decided to write their textbook, how they got started, and what they do to boost their confidence as a writer. This second installment in the three-part series focuses on how they fit writing time into their schedule, what software they use, what their favorite pedagogical elements are, and what involvement they have had in marketing their book.

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Join us 5/18 for the TAA webinar, ‘5 Ways to Use Your Dissertation for Publications’

You spent a lot of time conducting research and writing a dissertation, thesis, or capstone project. You are well aware of the pressure to get your work published, in order to get hired or advance in your academic or professional field. Where do you start?

Janet Salmons, PhD, of Vision2Lead, Inc., mined every element of her dissertation to launch a publishing strategy that has resulted in five books, numerous chapters and cases, articles and blog posts. She created a typology of five options for drawing from, building on, or applying your student writing. This webinar is relevant those who have graduated recently as well as to people whose dissertations have been sitting on the shelf for a while.

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TAA Vice President’s Message: What TAA means to me

I am excited for TAA’s upcoming 29th Annual Conference in June! In just a few short months I will join fellow textbook and academic authors at the Hotel Contessa in San Antonio for two full days of connecting, collaborating and being inspired by fellow TAA members. This will be my fourth conference since joining TAA in 2012. Last year at the conference I shared with some colleagues what TAA means to me, and how being a part of TAA has advanced my writing career and helped me to become more successful. I compared my experience, prior to joining TAA, as being born with three eyes. While having three eyes could be a positive attribute, I felt isolated, misunderstood, underrepresented. Different. As a textbook and academic author in a community college in Alabama, I had no method of connecting with other authors.

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Just released by TAA Press: ‘Guide to Textbook Publishing Contracts’

When it comes to negotiating your textbook publishing contract, you have more leverage than you think.

In this 40-page guide by Stephen Gillen, a Partner at Wood Herron & Evans, you will learn the key provisions of a typical textbook contract and how to determine what’s important to you so that you can enter into the contract negotiation process better informed. Get the “better”, “best” and “better still” options you can consider when making decisions about what to negotiate.

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6 Key takeaways from the TAA webinar, ‘Go on the (Virtual) Road to Promote Your Book’

Whether ​you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them, says Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc. In the April 13 TAA Webinar, “Go on the (Virtual) Road to Promote Your Book”, Salmons shared steps authors can take to launch their own virtual tour as a way to interact with present and future readers. Here are 6 key takeaways from the presentation:

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