It is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works.
Member Spotlight: Marielle Hoefnagels
TAA member Marielle Hoefnagels is an Associate Professor in the Departments of Biology and Microbiology/Plant Biology at The University of Oklahoma,…
Become the master of your writing universe
We are all up against a relentless stream of competing demands when we are trying to write. These demands often seem urgent, and while they can be compelling and tantalizing, they also represent ever-present obstacles to getting our writing done. To combat this problem, and better enable yourself to achieve your writing goals, author, professor, and writing coach Kathleen P. King suggests that you become the master of your writing universe.
Timesaving tech tip: Customize and create styles for consistent, instant document formatting
I’ve got my own writing style. I’m sure you do too. Regardless, you likely have editors, publishers, and/or teachers who insist on specific style requirements that can be quite tedious and time-consuming to apply on a document by document basis.
Timesaving tip: Customize and create styles for consistent and instant formatting.
Nominate yourself or a colleague for a TAA award
The TAA Council announces a call for nominations for two TAA awards: The Council of Fellows and The Ron Pynn…
The most useful textbook & academic posts of the week: December 22, 2017
John Green says, “All writing is rewriting”. Nearing the end of the year, you may be considering what still needs to be written (both literally and figuratively) or rewritten for the year. As your writing continues into the holidays, our collection of posts this week begin with actions you can take to balance work with the holidays, effectively brainstorm ideas, and to gain more influence in academe.
We then explore some of the topics impacting textbook and academic authors including net neutrality, OER adoptions, free textbooks, qualitative research methods, and author perspectives on academic journal publishing in 2017. We close this week in the holiday spirit of gift giving (both literally and figuratively) with book ideas for the academic on your list and an article titled, “10 reasons self-publishing is the best gift you can give your book”. Whatever your holiday plans, we hope that you continue writing (and rewriting) toward an even better new year ahead.