Textbooks have a very different challenge from journals in converting to online businesses. First, readers have not embraced longer works online quite as enthusiastically as they adopted shorter journal articles. Print continues to have strong appeal as a reading format.
Another critical barrier to developing sustainable online textbook business models is working out the complexities of author royalties.
Have you heard the saying “You don’t get a second chance to make a first impression”? For most research articles, the abstract is the first – and possibly the last – impression an author has on a potential reader. If ineffective, the researcher will move on to the next abstract in the search results. If effective, your article will be read further, and potentially cited in the new research.
The ability of your abstract to encourage the researcher to read further determines whether you have an opportunity to make an impact with your article. So how do you ensure a quality first impression?
TAA offers two forms of grants – publication grants and contract review grants – to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.
As the April 30th grant application deadline approaches, we asked several 2017 publication grant recipients for feedback on how a TAA grant has helped them.
Cengage’s royalty calculation model for its new subscription service Cengage Unlimited has raised a few questions that remain unanswered, primarily, will their model account for the range of existing publishing agreements—which have a variety of different provisions for accounting for royalties?
“Here’s the key problem,” said Stephen E. Gillen, a partner with Wood, Herron & Evans. “Cengage has a wide variety of different contracts that were entered over time. Some of their longer lasting titles, those in their 10th edition and up, are the subjects of original contracts still in place that were entered 40 or more years ago. Many of their contracts were not done on Cengage forms but were acquired from other publishers, all of which have different provisions for accounting for royalties. Some of them were done before the days of bundling, custom publishing, digital publishing, and publishing through interactive/adaptive learning platforms and so do not provide expressly for those then unanticipated media or channels of distribution. But Cengage has thousands of authors and almost certainly a greater number of contracts (no author will have less than one contract, and many will have multiple contracts). It’s hard for me to imagine that they are going to have lawyers go back over every single contract to determine if and how it should be treated in the current scheme.”
Gerald Olson once said, “Of course, I tried to surround myself with other people like me whose dream of writing…
TAA member John Bond is a Publishing Consultant with Riverwinds Consulting and an author in the communication writing discipline.
His most recent publication is Scholarly Publishing: A Primer – his fourth book. See www.booksbyjohnbond.com for more information about the books.
