How to develop a great webinar to promote your book

A webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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2018 Textbook award-winning insight (Part 2): Boosting writing confidence, scheduling writing time, software

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We will be sharing their answers in a series of posts over the next few weeks. The first installment focused on why they decided to write their textbook and how they got started.

This second installment in the four-part series focuses on how they boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

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The most useful textbook & academic posts of the week: April 27, 2018

According to Bangambiki Habyarimana, “Writing a book is burning your brain to enlighten another man’s mind.” Our collection of articles from around the web this week begins with thoughts on writing book chapters, publishing expectations on the tenure track, and advice on growing a platform to land a book deal. We then explore the existence of bad writing advice and the consequences of bad research practices. Finally, we explore the ongoing impact of ed tech, the potential affect of automation in research, a new digital homework platform from FlatWorld, and a three-pronged approach to fighting digital piracy.

As you enter this new week of writing, approach your practice with integrity and innovation that serves to enlighten the minds of your readers.

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5/1 TAA Webinar: ‘Demystifying the Literature Review’

Literature reviews are one of the more challenging genres of academic writing. Join us Tuesday, May 1, 3-4 p.m. ET for the TAA Webinar, “Demystifying the Literature Review”, presented by Dr. Daveena Tauber, Founder of ScholarStudio, to talk about strategies for reading, making sense of, and writing about the literature. Whether you’re writing a literature review for a dissertation, an article, or the introduction to your book, you won’t want to miss this rare opportunity to get clarity on this important part of your project. This webinar will help you understand not only what it means to synthesize the literature, but will also give you tools for doing it. 

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The interconnectedness of you

Congratulations. Another article accepted. Plus, you have that book chapter to work on. And you are waiting to hear from that acquisitions editor on your book idea. A lot going on.

Many authors and academics, however, see their scholarly output in silos. Seeing the panoramic view of your work can create the interconnectedness of you.

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Co-authoring & writing collaboration: Planning strategies for success

Writing a book or an article is a demanding process in the best of circumstances. We must balance a number of internal and external factors. We must figure out how to convey our insights and experiences, research and analysis, in writing. At the same time, we must interface with the external world: schedules and deadlines, editors and publishers, and ultimately with our readers. We add another set of factors when we work with co-authors. How can we navigate all of these dimensions in ways that allow us to collectively produce our best work?

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