2019 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

A few weeks ago, we reached out to winners of the 2019 TAA Textbook Awards and asked them to answer some questions about their textbook writing. We had so many great responses I decided to create a five-part series to share them. The first installment focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the five-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

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Can I help you in any way? Revisions and editing

“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.

In this series of “Can I help you in any way?” posts, we’ll highlight some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions. In this post, we’re focused on a question about academic principles for revisions.

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Most useful textbook and academic posts of the week: May 17, 2019

This week’s collection of articles from around the web contains a number of articles focused on the aspects of writer’s life that are not directly related to the task of writing. Things like use of figures, evaluation methods, motivational efforts, discussion, and networking opportunities.

These same things, while supportive of our writing practice, may also prove to be a distraction or cause of fear of evaluation of our own writing. While it is important to keep them in mind and to incorporate them into our overall writing process, we must be sure to use them in a way that moves us further along in our writing efforts. As Scott Berkun once said, “It’s not the fear of writing that blocks people, it’s the fear of not writing well; something quite different.” This week let the evaluation, nagging, discussion, and presentation of your work drive you to be better and to move forward. Happy writing!

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Figuring it out: Trends for visuals in academic writing

Online exchanges are increasingly visual. Even staid newspaper sites now embed media or graphic stories. Almost every mobile device includes a camera, and the means to quickly upload and share still images or media. Graphics and drawing software are readily available. What do these trends mean for academic writing? What kinds of figures or other visual materials are scholars using to communicate about their research? How are electronic journals changing the options for the use of media and images? With these questions in mind, I explored trends and looked examples of visuals in academic writing that extend beyond the typical black and white figure.

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Cengage authors begin to receive royalty statements under Cengage Unlimited plan

While some Cengage authors are still waiting for their first royalty statements under the company’s new Cengage Unlimited plan, which, launched in August 2018, offers students access to its database of textbooks and other online content for a flat fee, several have received their statements and shared how the new plan has affected their royalties.

TAA President and Cengage author Mike Kennamer said royalties from CU were included on the most recent statement for one of his three Cengage titles.

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