10 Classic and contemporary textbook features you may not be thinking about…but should

During his 2019 TAA Textbook & Academic Authoring Conference presentation, “Textbook Features You May Not Be Thinking About… But Should!”, veteran textbook author Kevin Patton shared details about both classic – not “old” – and contemporary textbook features for consideration when designing a learning experience for your readers.

Starting with an exploration of the textbook as part of a learning experience for the student, Patton advised looking at the pain points, how they can be addressed, and what already works in the classroom. From there, it’s a matter of finding the right design elements to deliver the content in a meaningful way for the students using your book. Below are ten features for consideration.

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Busy TAA People: Dave Dillon awarded Open Textbook Award

TAA member Dave Dillon has been awarded the Open Textbook Award for Excellence by the Open Education Consortium for his textbook, Blueprint for Success in College and Career. The book is designed to show how to be successful in college and career preparation, and focuses on study skills, time management, career exploration, health, and financial literacy.

The Open Textbook Award for Excellence is presented to high-quality innovative teaching and learning materials openly available online for everyone to use, reuse, revise, remix and redistribute.

The award is selected by the OE Awards Committee to recognize truly exceptional work in Open Education. “We applaud your dedication to openness, access, high quality and innovation shown by your work and vision,” said Marcela Morales, Director of Community Relations for the Open Education Consortium.

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Dear Katy: Tips & strategies on setting boundaries

So many of the questions I am asked by my clients, colleagues, and friends boil down to boundaries. And no wonder, the world continually invents more ways for us to be connected across time and space all while our professional lives demand that we write, write well, and write quickly. To discuss this issue, I’ve rounded up a few questions about boundaries I’ve received to answer here, to both fulfill my lifelong goal to be an advice columnist (?), and also to illustrate that boundaries are important for all of us, no matter our title, rank, or experience!

Q: “I am a newly appointed chair of my department, and my manuscript is due at the end of 2019. I know that campus will not be a useful writing space for me, but I’m also not the best at writing at home, or in other spaces. How can I make this work for me?”

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Analog contracts in a digital world

College level textbooks and their publishers have been in the news a lot lately, with all of the major higher education publishers emphasizing a shift to a digital first market strategy. The vast majority of publishing agreements for established textbooks were written in a world where print books were the dominating market offering. As the world shifts, there are certain contractual provisions to be mindful of when evaluating one’s royalty statements and in negotiations over amendments.

In reality, print sales still dominate, but publishers are trying to move away from the model, and the future of higher education materials is uncertain.

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President’s Message: The shifting landscape of textbook publishing

As many of us return to campus for the fall semester, it may be time for both textbook and academic authors to take a look at what our institutions are doing regarding textbook purchases and costs. Is your campus offering Cengage Unlimited or signing up for Pearson’s Inclusive Access? With Pearson’s recent announcement this past July that it will also be “moving from ownership to subscription based access models”, several of the major publishers have now committed to digitally transforming their businesses into something more akin to Netflix than what authors have been used to (DVD purchases).

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