Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes.
7 Candidates running for two seats on TAA Council
Seven candidates are running for two open positions on the TAA Council, the association’s governing board. Council members serve three-year terms beginning July 1, 2016.
To be eligible to vote, individuals must be members in good standing. Members received an email with a link to the election ballot on March 4. If you are a TAA member and cannot vote electronically, contact Kim Pawlak at Kim.Pawlak@TAAonline.net or (608) 687-3106 to request a paper ballot. The deadline for voting is April 1, 2016. Winners will be announced April 6, 2016.
The most useful textbook & academic writing posts of the week: February 5, 2016
“I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.” —W. Somerset Maugham Do you sit and write religiously at the same time every single day? Disciplined like a marathon runner is to running every morning? Sometimes discipline and routine come easy. We have a goal that we want to achieve or a passion we are pursuing. But this isn’t always the case. Sometimes we have to force ourselves to be disciplined. We have to force ourselves to show up every day. Rewards and fast approaching deadlines do this well. Even frequent breaks and change of scenery can help. But what other strategies do you use? What do you do on those days when anything at all seems more appealing than sitting to write? Happy writing!
Is digital really better than print? Authors share their perspective
While the debate over print versus digital textbooks (etextbooks) is not new, the content of that debate has shifted in recent years to which is a more effective learning tool for students. As publishers, instructors and students push towards offering more digital textbooks and learning products, will the benefits outweigh the negatives? Several studies have found that it not only takes readers longer to read text on a screen, they tend to skim much more and thus absorb and retain less information than reading from a physical book. Other etextbook readers have reported the tendency to multi-task while reading. One study reported that 90% of students said they were more likely to multi-task when reading onscreen versus 1% who said they multi-task when reading a print book.