Brand Beyond Borders: Making Your Name

The first step in developing your brand is to think about your own identity and what it is you want to present about yourself, says Janet Salmons, a free-range scholar, writer, coach, and artist through Vision2Lead.

When doing so, it’s also important to consider how that is changing, how you are moving forward and what your aspirations are, she says, as well as where your boundaries are in sharing professional and personal information and what parts of your story you want to make part of your brand.

Writing under duress (or, Writing 2020!)

On one hand, with social isolation and no distractions from travel, concerts, theatre, or friends, it has been a productive year. I’ve completed three short books, and two more are in press. Writing has given me focus and kept me busy. (Alas, no sourdough…) On the other hand, it has been extraordinarily difficult.

My writing practice is centered on books and blogs. This year I discovered a big difference—besides the obvious one of length.

Most useful textbook and academic posts of the week: November 27, 2020

As we close out AcWriMo 2020 and enter the holiday season and end of semester processes and events, it’s important to examine what we want to accomplish and how to do so without added stress.

In this week’s collection of articles from around the web, we find examples of creativity, collaboration, defining expectations, reducing the tendency to overthink our writing, and ways to reboot, cry, move, or pivot in our career paths. We’ve also found resources in the form of a webinar on open access publishing partnerships and some Black Friday deals for writers to support your efforts.

Making publication decisions

On Monday, I had the opportunity to participate in a panel discussion titled, “What Do Publishing Trends Mean for Academic Writers?” hosted by Janet Salmons at SAGE MethodSpace. During the discussion with panelists, Rebecca Y. Bayeck and Sharon Zumbrunn, we addressed the question “What is your decision-making process about what to publish?”

This question encouraged a lot of great discussion that centered around three key decision-making principles: interest, audience, and impact.

TAA Membership Marketing Manager, Eric Schmieder, is a panelist on upcoming SAGE webinar

As part of Academic Writing Month (AcWriMo), TAA’s Membership Marketing Manager, Eric Schmieder will be participating in a SAGE Publishing webinar on Monday, November 16 titled “What do Publishing Trends Mean for Academic Writers?” moderated by TAA Council of Fellows member, Janet Salmons.

Today’s landscape of academic publishing encompasses much more than the traditional journal article. While academic writers still write books and articles, forms and formats are changing. Electronic journals can include links to media, and increasingly open access journals make it easier to reach academics, professionals, and practitioners outside a specific discipline.