Will getting published achieve what you think it will?

publishing successPeople want to be published. Whether it is a journal article, textbook, monograph, dissertation, or something else, the urge to be published is palpable with many scholars, researchers, and academics. I work with many people and they all have different motivations: tenure, career advancement, to have their work disseminated, financial rewards, and more. Many have a sense of urgency to them.

But will getting published achieve what you think it will? [Read more…]

Authors’ suit against Cengage hits snags

In October 2019, six authors, intending to form a class action together with other Cengage authors, filed a lawsuit against Cengage alleging that Cengage’s royalty accounting for proceeds from distribution of their products through the MindTap and Cengage Unlimited business models breached the publisher’s royalty arrangements with authors. In addition to the breach of contract claim, the authors alleged that Cengage acted in bad faith towards authors regarding the two products. Before a trial could get underway, Cengage responded by asking for all counts to be dismissed, and that the attempt to form a class action be denied. [Read more…]

Reflecting diversity, equity, and inclusion in our publications

library bookshelfI’ll never forget that encounter I had with Kathy a number of years ago. Kathy and I are friends now, but I’d never met her before that moment when she introduced herself at our annual anatomy and physiology (A&P) teaching conference. She asked if I had a moment to chat about how illustrations are chosen for textbooks. As you can imagine, I love talking about the process of creating textbooks, so we stepped aside for a quick chat.

It turns out that she was chatting up as many A&P textbook authors as she could, including a few other TAA members, with a question that stemmed from her interest in diversity issues. Kathy wanted to know about the illustration process because she wanted to know why women and other groups were underrepresented. [Read more…]

TAA announces 2020 Textbook Award winners

2020 Award WinnersTwenty-nine textbooks have been awarded 2020 Textbook Awards by the Textbook & Academic Authors Association (TAA). Seven textbooks received William Holmes McGuffey Longevity Awards, 14 textbooks received Textbook Excellence Awards, and eight textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awards will be presented during an awards reception at TAA’s 33rd Annual Textbook & Academic Authoring Conference in San Diego, CA, June 12, 2020. [Read more…]

2020 Textbook Contracts & Royalties Survey

Are you curious what royalty rates other textbook authors are receiving for print and digital books? What about what they’ve been able to negotiate regarding first right of refusal, the sunset clause, or royalties for bulk, wholesale and foreign editions?

If you are a published textbook author, we invite you to participate in the Textbook & Academic Authors Association’s 2020 Textbook Contracts & Royalties Survey, which aims to provide a look into the range of royalties and contract options offered for print and digital textbooks. [Read more…]

First steps for a second edition

Doing Qualitative Research OnlineIt’s time for a new edition of Doing Qualitative Research Online! At SAGE, that decision isn’t an automated step. The decision is thoroughly considered and vetted. I had several meetings with my excellent acquisitions editor, then created a proposal which was sent out for review. Comments from reviewers were discussed in further conversations, and we came to an agreement.

Now I have to do the work. How should I start? Every time I write a book, I am determined to avoid problems encountered in past projects. No matter how hard I try, I end up with some degree of frenzy at the end. To lay a positive foundation, here are the questions I am exploring and the steps I am taking: [Read more…]

Preparing for ripples, waves, and tsunamis in textbook and academic publishing

wavesRecently, we’ve seen shifts from print to digital, the rise of open educational resources and open-access journals, the consolidation of large publishers into mega-publishers, fundamental changes in how authors are compensated, and other significant changes to the nature of authoring. As we wait to see which of the ripples coming over the horizon dissipate and which become large—perhaps overwhelming—waves, what can we authors do to remain afloat?

Three main strategies can help academic and textbook authors continue to succeed as changes in textbooks, journals, or scholarly publications come along: vigilance, honing core skills, and agility. [Read more…]

Success, secrets, and finding our way! The inside story of TAA authors’ development

TAA authors' development processHow do TAA authors find their way through a complex and ever-changing maze of writing and publishing? In April 2018, we asked TAA authors, via an online survey and follow-up interviews, to share their experiences in writing and publishing. From 139 survey responses and 12 interviews, we gained rich and insightful descriptions of TAA authors’ writing and publishing journey. We learned about: pitfalls and challenges that can be avoided as authors write and publish books, what authors wish they had known before beginning the book-writing process, and the top three strategies TAA authors leveraged to improve their skills.

To share TAA authors’ experiences and wisdom with you, this blog post reveals some of their pitfalls, lessons, and strategies for writing and publishing textbooks and academic books. [Read more…]

MindTap and Cengage Unlimited under fire from two new class action lawsuits

On August 12, 2019 the law firm of Susman Godfrey LLC filed a class action lawsuit against Cengage Learning on behalf of Douglas Bernstein and four other authors. Three days later, a similar suit was filed by Slarskey LLC on behalf of Grafton H. Hull.

Both cases reflect elements of a 2018 lawsuit against Cengage Learning by authors David Knox and Caroline Schacht, which was handled by Slarskey’s firm. At issue in all of these cases are Cengage’s emerging publishing practices and royalty calculations associated with its digital MindTap platform and the Cengage Unlimited subscription service. [Read more…]

Pearson’s move to ‘digital first’: Perspective from a key Pearson executive (Part II)

On July 24th, I had the opportunity to interview Paul Corey of Pearson by phone for about an hour regarding the recent announcement that Pearson will move to a digital first strategy for its textbook business. Paul is the Senior VP of Global Content Strategy for Pearson, and thus plays a key role in developing and implementing plans like the digital first strategy. Paul also has primary responsibility for Pearson’s relationships with authors, so I was especially appreciative of the chance to hear his thoughts on how the new direction might affect authors.*

To begin the second part of our dialogue I asked Paul whether Pearson’s intention is to continue selling “one textbook to one student for a particular course, whether in digital form or print or some combination…or do you expect to see more aggregate sales where a single student gets access to a large body of content.” [Read more…]