What you need to know about “cross-collateralization”

Magnifying Glass Over Papers and Word "Contract"in Focus

It has an intimidating name. Indeed, it takes more letters to spell it than to put it into effect. But what is it and why is it bad for authors?

Most every book publishing contract will include a provision that obligates the publisher to periodically account to the author for the publisher’s sales of the author’s work. The language will probably look something like this:

Payments to the Authors will be made semiannually, on or before the last day of March and September of each year for royalties due for the preceding half-year ending the last day of December and June, respectively. If the balance due an Author for any royalty period is less than $50, no payment will be due until the next royalty period at the end of which the cumulative balance has reached $50. Any offsets (including but not limited to any advances or grant) against royalties or sums owed by an Author to the Publisher under this or any other agreement between the Author and the Publisher may be deducted from any payments due the Author under this or any other agreement between the Author and the Publisher. [Read more…]

Building content dexterity into your textbook

all you need is lessRecently my mentor, Paul Martinelli, was talking about creating and delivering content for various audiences and in a variety of ways. As part of his lesson, he said, “Content dexterity is key. You need to be able to speak on your subject for 3 seconds, 3 minutes, 3 hours, or 3 days”. Having taught many 3-hour class sessions in more than 20 years of teaching experience, that time period certainly is comfortable for me, but what about the others?

As textbook authors, we often write the book around the expectation of class sessions. We envision the classroom audience, the common structure of classroom time where our book will be used, and the depth and breadth of coverage of concepts necessary to meet the curriculum standards of the course. We then have a tendency to structure chapters and units around those constraints.

But I question whether that approach is effective in our current educational environment. Below I offer some ways that you might want to consider building content dexterity into your next textbook. [Read more…]

Nominations for the 2021 Textbook Awards now open

2021 TAA Textbook AwardsNominations for the 2021 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, will be open September 1 to November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

Reflecting diversity, equity, and inclusion in our publications

library bookshelfI’ll never forget that encounter I had with Kathy a number of years ago. Kathy and I are friends now, but I’d never met her before that moment when she introduced herself at our annual anatomy and physiology (A&P) teaching conference. She asked if I had a moment to chat about how illustrations are chosen for textbooks. As you can imagine, I love talking about the process of creating textbooks, so we stepped aside for a quick chat.

It turns out that she was chatting up as many A&P textbook authors as she could, including a few other TAA members, with a question that stemmed from her interest in diversity issues. Kathy wanted to know about the illustration process because she wanted to know why women and other groups were underrepresented. [Read more…]

The power of systematic checklists: Saving time, uncovering Easter eggs, and preventing overload

It’s 8:30 a.m.

Time to refill my mug of tea, revive my computer, and work on the ol’ textbook. I know I have a lot to do, but I feel good … at first. Then I catch a glimpse of my bloated task list and I’m immediately discouraged.

Let’s see. I still haven’t finished the manuscript for the sixth and final unit. The copyeditor is already sending batches of early chapters for my approval, the artists need corrections on drafts of new figures, the designer wants a decision on the cover photo, and a professor who uses my current edition wants more coverage of tardigrades. Oh, I almost forgot to mention that I also have classes to teach, meetings to attend, and personal responsibilities that I can’t abandon. Suddenly, I’m in a tizzy. [Read more…]

What can Learning Science teach textbook authors?

At a 2019 national sales meeting, my publisher Macmillan Learning, hosted a luncheon for textbook authors with our Learning Science team. This was my first opportunity to learn about what learning science does – their research and how findings might guide textbook organization, content and revisions as well as pedagogical approaches and application. For example, through analytics the learning science team can track where students spend their time in digital formats reflecting potential confusion, but also interest.  Their research can help determine what might be most effective for student engagement and assessment.

Here I am pleased to ask a few questions of Erin Scully, Senior Director, Learning Design & Ed Research with Macmillan Learning, to provide insights into ways learning science can augment textbook quality and influence our pedagogical approach. [Read more…]

Pedagogy Corner: How speedbumps can accelerate student learning

speedbumpsAs a textbook author, have you ever asked your students how they read your book? An inquiry into how your students read their textbooks may reveal much information that can help authors design textbooks with students in mind.

I recall when I was a college student―yes, a very long time ago―how I read a textbook chapter for a college course: I set aside at least 3 hours of undistracted time, read the entire chapter word-for-word, took copious notes, spent time examining and understanding all of the figures, and then systematically answered every single end-of-chapter question. Only after this procedure did I feel like I had a good understanding of the material. [Read more…]

Writing an award-winning book: Interview with Dr. Cheryl Poth

Innovation in Mixed Methods Research, 1st ed.Innovation in Mixed Methods Research: A Practical Guide to Integrative Thinking with Complexity won the 2020 Most Promising New Textbook Award from the Textbook & Academic Authors Association. In 2019 Dr. Poth was awarded TAA’s McGuffey Longevity Award as co-author of Qualitative Inquiry and Research Design. Given that last month we focused on mixed methods and this month we are focusing on careers, I wanted to chat with Dr. Poth about her book, and strategies that might help prospective textbook authors succeed. [Read more…]

Jumpstart your writing productivity this summer: Join the TAA Writing Gym

Writing GymFlex your writing muscles in the TAA Writing Gym! This 6-week work-out-on-your-own gym time will serve as your writing accountability partner as you work to achieve your writing goals. The gym is open to those writing textbooks, scholarly journal articles, and dissertations.

Here’s what previous Writing Gym participants have had to say:

“The writing gym was fantastic. It raised my commitment to writing productively.”

“I loved the opportunity to change my writing habits. Now I am feeling guilty if I don’t at least find 30 minutes to work on a project!”

The gym will be open 24/7 from July 20-August 29, 2020. Gym time includes:

  • A TAA Writing Gym-branded writing journal
  • Weekly inspirational emails
  • Six on-demand writing classes
  • Several writing stations that allow you to target specific writing areas
  • A participation certificate (view sample)

At the end of each week you’ll be asked to share your accomplishments for weekly prize drawings.

Members: $49
Non-Members: $99 (includes a one-year TAA membership)

The deadline for signing up is July 13. We hope you’ll join us!

Textbook pedagogy helps students review and retain subject matter

Sullivan Precalculus 11eMy field, mathematics, is a discipline in which the complexity of the subject increases with each course and each course requires a certain amount of recall from prior courses. While some students do quite well in transitioning to the next mathematical challenge, there are many who don’t bridge easily to the new content. Furthermore, students are prone to forget material learned earlier in the current course that they now need.

As a professor of mathematics, having taught for over 35 years, I am well acquainted with the reluctance of students to review material when their recall of it is imperfect. When I faced up to this issue a while back in revising my four-book Precalculus series, now in the 11th edition, I decided to confront the problem head-on. [Read more…]