Q&A: How can I get started working on textbooks?

Woman writing and working on laptopIn a recent post to the TAA LinkedIn group, Dr. Anna Bucy, a humanities instructor with over 20 years of teaching experience, asked the question, “How can I get started working on textbooks?” A simple question to which several group members shared their professional advice.

Professional editor of textbooks and scholarly articles, Ann Greenberger: “Are you thinking of elementary-high school textbooks, or college? If college, then you might look on LinkedIn for college textbook publishers and acquisitions editors in your field (education). Sometimes they need content specialists to write or edit supplements such as testbanks or instructors manuals. That is just one route to go, but would get you started.” [Read more…]

12 Ways to use creativity to separate your book project from the competition

Hipster businessman with idea, light bulb above his head, isolated on black backgroundYou’ve determined to dive in and write that monograph or textbook. You know it will be countless hours of work, but it will be worth it. Right?

No one wants to spend time on a “me too” project; going over ground already covered in other books. By spending time up front using creative thinking, you can increase your project’s chance of success. [Read more…]

4 Key requirements for building an author website

Successful WebsiteIn part 2 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared detailed insight into technical requirements to consider when designing a web presence for your book. Among these requirements were domain names, hosting providers, content management systems, and themes, widgets & plug-ins.

In this article, we summarize key aspects of these four technical requirements as presented by Dr. Linder. [Read more…]

9 Reasons to design your own author website

Man using laptop make payments online shopping and icon customer network connection on screen.Wooden black office desk table on top view.In part 1 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit, shared valuable tips for considering your options when designing a web presence for your book. Among these tips were questions for consideration on whether your book needs a website, pros and cons of publisher vs. author sites, what to include on a book website, and dos and don’ts of website design. [Read more…]

3 ways to illustrate your point in a textbook

Chemistry CartoonAccording to a 2006 cover story in the APA magazine, Monitor on Psychology, titled “How laughing leads to learning”, well-placed comedy in the learning environment has been shown to reduce tension, boost participation, increase motivation, and help students retain information.

In this article, cartoonist Dan Rosandich shares three ways for effectively incorporating cartoons and illustrations into your next textbook. [Read more…]

Creating a companion site for your textbook: What to consider

Companion sites can enrich the learning experience for readers by offering valuable features that can’t be shared on a printed page and/or might be too costly to include in an e-book. There are many factors to consider when planning or developing a companion site for your textbook. In a recent TAA webinar entitled Texts Plus: Ancillary Materials & Companion Sites, Janet Salmons, an independent researcher, writer, consultant, and founder of Vision2Lead, offered detailed advice for authors interested in creating companion sites for their textbooks. [Read more…]

E-books, digital rights management, and the first-sale doctrine

There has been much buzz over the last couple of decades about the future of the textbook. Will print books continue to dominate? Will book rentals take a more prominent role? Will the market shift to e-books or to subscription-based access to cloud stored content or to more complex adaptive learning systems? Or will proprietary publishing fade to black as Open Education Resources improve in quality and increase in number? [Read more…]

2018 Textbook Award Nominations Now Open

2017 TAA Textbook AwardsNominations for the 2018 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, opened September 1 and will run through November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories. [Read more…]

Why you should be incorporating gamification into textbook exercises

Chess board Let’s play a game! After all, who doesn’t love a good game? Already your mind is excited to see what comes next. Eager to learn more. Ready for active participation. Primed to learn.

Isn’t that EXACTLY what you want from your students?

[Read more…]

Why textbooks need development and why authors should do their own

Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares why textbooks need development and why she recommends textbook authors do their own.

Listen to the full interview