1/29 TAA Webinar: Your Royalties: The Devil is in the Details

Juli SaitzJoin us Tuesday, January 29 from 2-3 p.m. ET for the TAA webinar, “Your Royalties: The Devil is in the Details,” where presenter Juli Saitz, Senior Managing Director at Ankura Consulting Group, will give a brief overview of key clauses in publishing agreements and discuss specific contract clauses that affect royalty calculations and payments. She will also examine the same clause with slightly different language for two hypothetical contracts and then present how the royalties differ under each scenario.

Register today! [Read more…]

President’s Message: Five major changes that altered the face of textbook publishing

Mike KennamerRecently I had a conversation with a friend about how textbook publishing has changed over the past several years. In our conversation, she recalled a time when publishing companies were small, specialized, and focused on a particular market. It was a time when publishers hired full-time employees which developed relationships with their authors, who they valued as experts in their fields. The author was consulted on anything from marketing to cover design and the publishing team listened to author opinions.

What changed? I submit that there are five major changes that combined, in the same way that one domino falling triggers another, have substantively changed the face of textbook publishing. The issue is far more complex than what I write here, but I see these changes as pivotally impacting the industry over the past few years. [Read more…]

TAA 2019 Spring webinar series for textbook and academic writers

webinarsWhether you are interested in understanding your royalty agreements, managing your time, curbing procrastination, using visual elements to enhance your manuscript, managing multiple projects, collaboration and branding, TAA’s 2019 Spring webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics. Sign-up early to reserve your spot! Not a TAA member? Learn more about member benefits and join today.
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Welcome new members to TAA: November 2018

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 13 new TAA members who joined us in November 2018.  [Read more…]

Call for nominations to TAA Council

TAA logoAs a member-driven organization, TAA relies on members’ willingness to get involved in governance and other activities of the association. The TAA Governance Committee announces a call for nominations for two open Council positions and three Officer roles. Nominations are submitted online and must be received by Friday, March 1, 2019.  [Read more…]

12/11 TAA Webinar: Video Creation for Textbook Authors and Instructors

Sasha VodnikVideos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. As an instructor, videos you create to supplement your course can help students review and retain material outside the classroom. Join us Tuesday, December 11 from 1-2 p.m. ET for the TAA webinar, “Video Creation for Textbook Authors and Instructors,” where presenter Sasha Vodnik, a computer programming textbook author, will survey free tools for recording and production, as well as popular paid alternatives, and examine the tradeoffs. He’ll also walk through the steps to record video and audio, put it together, and publish it online.

Register today! [Read more…]

11/15 TAA Webinar: Marketing Strategies to Create a Signature Platform

JoNataye PratherJoin us Thursday, November 15 from 12-1 p.m. ET for a one-hour webinar, “You Got This: Marketing Strategies to Create a Signature Platform,” that will empower you with resources to discover your signature brand, provide social media tips and Internet marketing strategies to engage students, and build an audience to publish scholarly content inside and outside the classroom. Presenter Dr. JoNataye Prather, Social Work Program Chair at Union Institute and University, will share the resources you need to develop a marketing mindset, including:
  • Branding tools and social media secrets to attract followers and build an audience.
  • Internet marketing techniques to engage students and deliver your message to the masses.
  • Technology tips to automate, produce creative materials, stay organized, and deliver consistent content to build your platform.

Register today! [Read more…]

Welcome new members to TAA: October 2018

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of seven new TAA members who joined us in October 2018.  [Read more…]

11/6 TAA Webinar: Make “Collaboration” More Than a Buzzword

Learn to CollaborateJanet SalmonsHow do we decide what kind of interactive process will allow us to achieve outcomes more significant than what we could do on our own? What steps will improve collaborations when some or all of our interaction occurs online? These are questions Dr. Janet Salmons, author of the forthcoming book, Learning to Collaborate, Collaborating to Learn, will explore in her TAA webinar, “Make ‘Collaboration’ More Than a Buzzword,” on Tuesday, November 6 from 3-4 p.m. ET. Register today! [Read more…]

Welcome new members to TAA: September 2018

Welcome to TAAWith membership in TAA, you are not alone. You become part of a diverse community of textbook and academic authors with similar interests and goals. We are pleased to announce the addition of 52 new TAA members who joined us in September 2018.  [Read more…]