TAA Member Edward S. Neukrug is Chair of the Department of Counseling and Human Services at Old Dominion University. His latest book is Contemporary Theories of Counseling and Psychotherapy. He is currently working on a new book, Introduction to Clinical Mental Health Counseling.
Member Spotlight: Rick Mullins
TAA Member Rick Mullins, Professor of Chemistry at Xavier University, Department of Chemistry. He just published his first book, Organic Chemistry: A Learner-Centered Approach. He is currently working on creating solved assessment YouTube videos to accompany the textbook.
Member Spotlight: Kim Mogilevsky
TAA Member Kim Mogilevsky is the CEO of Analytic Orange, Inc. and a textbook author in the social studies discipline. Her most recent publication is Florida History Makers: Myself, My School, My Community. She is currently working on more Florida History Makers social studies textbooks for grades 1-5.
Member Spotlight: Derek Crews
TAA Member Derek Crews is an Associate Professor of Management at and a textbook and academic author in the Human Resources discipline. His most recent publication is Mastering Human Resource Management, Version 1.0, published by FlatWorld. He is currently working on a new textbook with FlatWorld, Principles of Talent Development.
12/9 TAA Webinar – How to Hook Your Audience
In the era of “fake news,” it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work.
Join us Thursday, December 9 from 1-2 p.m. ET for the TAA webinar, “How to Hook Your Audience”, presented by Erica Machulak, PhD., founder of Hikma Strategies. Erica will offer a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences.
On Demand – TAA Webinar on how publishers evaluate book proposals and query letters
The Query Letter and Book Proposal are the go-to means of communicating an author’s ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? In this TAA Webinar, available on demand, Publishing Consultant John Bond examines these common author documents and then uses a publisher’s magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher’s wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do’s and don’ts.