Getting to first base: How to pitch your textbook idea to publishers

You have a great idea. You know your book is needed. As you pick your way through the prospectus (or guidelines for authors), here are some thoughts about what editors are really looking for, the core messages to keep bringing home:

You know this market. Editors tell me that their number one question as they read a proposal is: ” Do we need this book”? To convince them, be familiar with every comparable text. Then, if possible, do your own informal survey to concretely make your case: “My colleagues at X, Y, Z university have been yearning for a book with this orientation.” “The existing texts do not fully capture the new trends (be specific) in my field.” ” Based on my intimate knowledge of our students my book will be ideal because it does A, B and C.” Inflated self-serving phrases such as this book is “utterly unique” or ” for all undergraduates” are total turn offs— signs of an author who doesn’t know the market, or, worse yet, is planning a text that is too weird ( won’t sell).

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Writing workshops provide support for academic authors

Holding writing workshops is an effective way to support, celebrate and teach writing. That’s what Andrew P. Johnson, Ph.D., director of the Center for Literacy and Inclusion at Minnesota State University, Mankato, discovered when he ran a Writer’s Workshop (WW) on campus aimed at professors.

“I’ve looked at a lot of research that demonstrates the best way to teach writing is the process approach. WW is a familiar concept used by many elementary and middle school teachers,” Johnson said. “Many professors who wanted to write had no idea about the process of writing a journal article or book prospectus.”

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How to respond to peer reviews of your book manuscript

Alex Holzman, director of Temple University Press, and Jessica Gribble, acquisitions editor at Lynne Rienner Publishers, share their advice on how to best handle the peer review process:

Don’t take it personally. “Remember that the purpose of this review is to help you make your manuscript the best work it can be,” said Gribble. Also, reading criticism, even constructive criticism, of something you’ve worked on for so long can be emotional, so it is wise to wait several days before discussing it with your editor.

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