Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
Busy TAA People: McKeague to speak on online education panel at Stanford
TAA Member Pat McKeague, owner of XYZ Textbooks and MathTV.com, will be participating in a panel discussion at Stanford University…
Lucander receives TAA Publication Grant
David Lucander, an instructor of Pluralism & Diversity at Rockland Community College, was awarded a TAA Publication Grant to cover indexing costs…
Tutorial – Twitter 101: Learn how to create an account, customize your profile, and start tweeting
Wondering how to get started on Twitter but not sure where to start? Follow these simple instructions to set up an account, customize it, and get tweeting!
Hughes receives TAA Publication Grant
Sabrina Hughes, a Curatorial Assistant at the Museum of Fine Arts in St. Petersburg, Florida, was awarded a TAA Publication…
TAA Council election results announced
Robert Christopherson has been reelected, and Laura Frost has been elected to the TAA Council. Both will be serving three-year…