Testimonies broadcast our contributions and encourage purchase of our good words. Also referred to as endorsements or recommendations, testimonies may appear on the front and back covers of your book, in the first pages, in reviews, and, of course, on your website. To gather effective testimonies takes time, thought, and some courage. Here are five points to keep in mind.
Are you a linear or circular writer?
Some writers feel comfortable and can be productive following the sage advice of the King in Alice in Wonderland to the White Rabbit: “Begin at the beginning . . . and go on till you come to the end.” Other writers, though, wail internally or aloud, “But I don’t know where/how to begin!” Trying to follow that command only increases their angst and intensifies creative paralysis.
No Beginning
When I coach doctoral candidates as they begin writing, I often advise them not to start at the beginning, that is, with Chapter 1. They sometimes think I’m nuts, but, a heretic in the King’s court, I’ve got sound reasons. In the first chapter of a dissertation or introduction in an article, the writer must present a thorough and concise overview of the problem investigated or reported on. This presentation requires (a) great familiarity with the breadth of the topic and (b) greater familiarity with previous studies of the subject.
Steam ahead or swing back?
Do you zap out your first draft at the speed of bees, ignoring all faults just to get it down? Or do you move like mud, planning down to every detail and laboring over each word, phrase, and sentence before inching to the next?
Which were you taught was the single, inviolable method? Which makes for more effective writing? Which entices you?
Freeing ourselves from creative blocks
When we experience a block in our writing, we may blame our deficiencies in the technical aspects—grammar, word use, sentence structure, consistency of details. Often, though, when we fixate on technical problems, we’re avoiding the more pervasive creative blocks. After all, editors can fix our technical errors. Only we can fix our creative snags.
In my work as editor and coach for writers, I can point out the faulty technical aspects in their manuscripts—repetition of “pet” words and phrases, passive voice, overuse of adjectives, overload of clichés. I can recommend grammar guides, style resources, and lists of synonyms.
Writer’s bane: 9 Suggestions for marketing and public relations
Many of us writers cringe at the marketing and public relations steps needed to publicize our books and writings. (“I want to use my time for writing!”) But as we know, PR is an ever-increasing necessity for sales, speaking engagements, presentations, promotions, and notches on our vitae. The following suggestions, hopefully not too onerous, may be ones you’ve thought of, are enacting now, or would like to incorporate into your writing and writing-PR activities.
Finding your writing niche
Writing is like growing up. From babyhood, we learn to crawl (= write junk), wobble half-upright (= write a little less junk), walk in spurts (= write much less junk), run a little (= write more of what really is us), and finally gain balance to walk and run at will (= write in our true voice).
In life, if we could jump into adulthood from childhood or even early adolescence without living through each previous stage, we’d save much time and angst. In writing too, imagine learning enough from watching, reading, and hearing about others’ experiences, mistakes, misguided decisions, and failings so we wouldn’t have to experience them at all. But, unfortunately or fortunately, we have to experience it all.