How to develop a great webinar to promote your book

A webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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My life as an alt-academic

I learned the term alt-academic (or alt-ac for the trendy) only recently. A colleague told me she wanted to do a book on PhDs who chose not to join “the academy.” In today’s economic climate, university positions for academics with advanced degrees seem more coveted and harder to get than ever. So they seek alt employment.

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How not to complete your dissertation

From my longtime academic coaching and editing practice guiding doctoral candidates through the peaks and gullies of completing their dissertations, I have noticed that women in doctoral programs can easily become diverted by compassion for others in trouble. Well-meaning decisions and actions may result in calamitous consequences to a dissertation.

Although my experience has been primarily with women, if you are a man reading this, you may recognize some of these scenarios. In these stories of doctoral candidates (names and identifying details changed for their protection), you will see that tender-hearted consideration at the wrong times dangerously waylaid dissertation progress. If you are a doctoral candidate writing (or not writing) your dissertation, perhaps these tales will confirm decisions to let no major interruptions complete your dreamed-of doctorate.

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Learning from teaching in the anxiety zone

I knew I had to do it. For too long I’d sat planted in front of my computer and wallowed in my old-quilt routine: writing, eating, tv-ing, sleeping, client manuscripts, gym, occasional grocery stocking, writing, eating, clients, tv-ing, sleeping. But I couldn’t deny that edge of vague dissatisfaction.

What do the gurus say? Stretch yourself, challenge yourself, get out of your comfort cocoon. It was time to get out and teach a writing workshop.

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To rejuvenate, consider closing your writing shop

Are you dragging when you think about your current writing project, or writing itself? Do you long to regain that old surge and rush of excitement? Maybe, like companies that close temporarily for renovation or universities that close for a holiday break, you need to close your writing shop for some needed rejuvenation.

It’s tough, I know. When we think of closing, even for a little while, a heap of ingenious excuses rear up. Any of these sound familiar?

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