Q&A: Textbook succession planning–What is a reasonable royalty rate for the original author?

Q: “What is a reasonable royalty rate for an author whose name will remain on a (successful) textbook, but who wants to stop doing the revisions? What sort of language in the revisions clause can protect your heirs?”

A: Zick Rubin, Attorney, Archstone Law Group P. C.:

“This is a very important item. Here is a formula that is sometimes proposed by authors and that is sometimes acceptable to publishers for a successful textbook: 75 percent of the royalties (i.e., the contractual rate) in the first edition in which the author does not take part, 50 percent of the royalties for the second such edition, and 25 percent of the royalties for the third and subsequent such editions.

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Q&A: What is the likelihood of a textbook publisher ‘cloning’ your textbook?

Q: “I am working on a different kind of developmental mathematics textbook. It is very difficult, nowadays, to distinguish between current Mathematics textbooks. Mine looks, feels, and reads in a very different unique way. I’ve presented it to one publisher and they are interested. I know that it is to my advantage to approach other publishers, however, should I be concerned that if I do, that they will ‘clone’ my text?”

A: Michael D. Spiegler, Ph.D., Professor, Department of Psychology, Providence College:

“If you have a good way of approaching the subject matter, others will imitate once your book comes out. You may have an edge as the original. And you’ve made a contribution to the students in your field beyond just your book. It may be possible to get a publisher to sign an agreement stating that they will not come out with a book that clones yours for a given time period. I’ve heard of this being done with other ideas and industry. I’d suggest you consult with a good intellectual property lawyer on this idea. And remember, imitation is the highest form of strategy (or something like that).”

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Q&A: Tips on copyrighting your completed textbook

Q: “I have recently completed a textbook, and am searching for a publisher. Should I have the book copyrighted?”

A: Mary Ellen Lepionka, author of Writing & Developing Your College Textbook: A Comprehensive Guide:

“You can, or the publisher can do that for you in your name. The publisher typically pays the fee and sends two finished copies to the Library of Congress when the book is out. Request that the publisher register the copyright in your name, which is normal unless you have permanently assigned copyright to the publisher. My understanding is that in signing the publishing contract you do assign exclusive copyright use to the publisher (hopefully for a specified time rather than indefinitely), after which rights can revert to the author. However, an original work is ultimately, automatically, the property of its author or creator, which is a separate function from granting rights.

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Q&A: What are some of the rewards of textbook writing?

Q: “What are some of the rewards of textbook writing?”

A: Erin C. Amerman, author of Exploring Anatomy & Physiology in the Laboratory, 1e (2010):

“Authoring a textbook from scratch is, naturally, an incredibly laborious process. It means often working 80-hour work weeks, giving up weekends, and facing occasional scathing comments from one’s peers. For me, it also meant that my daughter’s first intelligible sentence was, ‘Mommy, work, book.’ Without a doubt, textbook authoring demands sacrifices. Given all of this, one may wonder why anyone ever bothers to undertake such a massive task. The answer lies in the many rewards of textbook writing. In my opinion, the biggest such reward is the ability to create something brand new, something that will enhance the learning experience of students and make a positive impact on their education. As professors, we all have the opportunity to touch our students’ lives, but textbook authoring offers one the opportunity to do this on a much grander scale.”

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Q&A: Author’s questionnaire–What it is and what you need to know

Q: “What is an “author’s questionnaire’?”

A: Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide:

“An Author’s Questionnaire usually comes from the marketing department to develop leads for reviewers of, contributors to, and especially adopters of your text. I suggest filling it in as completely as possible to make your contacts, colleagues, affiliations, and achievements known to the people who will attempt to market and sell your title. Also include any press–news articles about you (and keep sending them). List your upcoming opportunities to promote your book, such as guest lectures, keynote addresses, interviews in the broadcast media, academic conventions, teleseminars or webinars, etc.

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