In her 2017 TAA Conference session, “Creative Self-Help for Textbook Authors”, Mary Ellen Lepionka, co-author of Writing and Developing Your College Textbook, shares practical advice and models a creative problem solving approach that you can customize to create your own useful tools for success in your textbook enterprise. Watch the full presentations on demand.
TAA Council passes resolution on textbook counterfeiting
The TAA Council has passed a resolution on textbook counterfeiting that details a variety of actions the association will be taking to combat the issue, including educating the public about the problem, and broadening understanding of the negative ramifications of the use of counterfeit copies.
Counterfeit textbooks are “affecting the textbook marketplace and causing substantial losses of revenue for publishers and of royalties for authors and driving up the price of textbooks,” the resolution states. “Appropriate compensation for the work of textbook publishing is essential to ensure that both publishers and authors can continue to deliver excellent educational resources.”
3 Most important skills a textbook author needs to have
Sean W. Wakely, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares the three most important skills a textbook author needs to have.
32 Ways to market yourself with no money + some time (for academics)
During part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.
1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.
2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like.
Kathleen King inducted into the TAA Council of Fellows
Kathleen King was inducted into the TAA Council of Fellows during an awards ceremony held in conjunction with the TAA annual conference in Providence, Rhode Island June 9.
The TAA Council of Fellows honors distinguished authors who have a long record of successful publishing, whose textbook or other instructional materials have established his/her presence in the market place over time, and who has been innovative in the presentation of material. Induction into the Council of Fellows is the premier honor bestowed by TAA.
TAA recognizes members who have made exemplary contributions to the association
Several TAA members were recognized for exemplary contributions to the association over the past year during an awards ceremony held at the 2017 TAA Conference in Providence, RI June 9.
The President’s Award was presented to Karen Morris in recognition of her exceptional service to TAA. The award was given by TAA Council President Steven Barkan. In honoring her, Barkan said: “Not only was Karen a wonderful leader of the organization while she was president, but she was a terrific advisor and ‘wise counsel’ for me as we faced new questions during my tenure. Over the past two years, Karen has continued to chair and serve on key committees of TAA, leading the Council of Fellows Committee, and establishing the Awards committee that determines our Council Award winners.”