Textbooks have a very different challenge from journals in converting to online businesses. First, readers have not embraced longer works online quite as enthusiastically as they adopted shorter journal articles. Print continues to have strong appeal as a reading format.
Another critical barrier to developing sustainable online textbook business models is working out the complexities of author royalties.
TAA offers two forms of grants – publication grants and contract review grants – to assist members and non-members with some of the expenses related to publishing their academic works and textbooks.
As the April 30th grant application deadline approaches, we asked several 2017 publication grant recipients for feedback on how a TAA grant has helped them.
TAA member John Bond is a Publishing Consultant with Riverwinds Consulting and an author in the communication writing discipline.
His most recent publication is Scholarly Publishing: A Primer – his fourth book. See www.booksbyjohnbond.com for more information about the books.
TAA member Michael Greer is a Lecturer at University of Arkansas at Little Rock, Editor for Research in Online Literacy Education, and both a textbook and academic author in the English writing discipline.
His most recent publications include The Little, Brown Handbook, 14th ed. and The Little, Brown Compact Handbook, 10th ed. Michael has published four other books on literacy, technology, and digital publishing.
Four candidates are running for two open positions on the TAA Council, the association’s governing board. Council members serve three-year terms beginning July 1, 2018.
TAA members were emailed a link to the ballots on April 4. To be eligible to vote, individuals must be members in good standing. If you are a TAA member and cannot vote electronically, contact Kim Pawlak at Kim.Pawlak@TAAonline.net or (608) 687-3106 to request a paper ballot. The deadline for voting is May 1, 2018.
Looking for inspiration and structure for your summer writing projects? Look no further. TAA’s 31st Annual Textbook & Academic Authoring Conference features veteran authors, industry professionals, and intellectual property attorneys who can provide strategies and guidance on how to move forward with your writing projects to reach your publication goals. Join us at La Fonda on the Plaza in Santa Fe, NM, June 15-16 and prepare to be inspired.
