Success, secrets, and finding our way! The inside story of TAA authors’ development

How do TAA authors find their way through a complex and ever-changing maze of writing and publishing? In April 2018, we asked TAA authors, via an online survey and follow-up interviews, to share their experiences in writing and publishing. From 139 survey responses and 12 interviews, we gained rich and insightful descriptions of TAA authors’ writing and publishing journey. We learned about: pitfalls and challenges that can be avoided as authors write and publish books, what authors wish they had known before beginning the book-writing process, and the top three strategies TAA authors leveraged to improve their skills.

To share TAA authors’ experiences and wisdom with you, this blog post reveals some of their pitfalls, lessons, and strategies for writing and publishing textbooks and academic books.

Reflections on seeking a publisher 5: On giving sole consideration

Some publishers ask for sole consideration of your proposal. In my process, I have mostly given sole consideration to the publishers to whom I have been proposing.  This has been largely a product of my approach: as discussed in previous posts, I feel that it’s best to write a distinct proposal for each publisher, to better match their list. Because that’s a pretty big effort, I don’t send out a lot of proposals at once. In August, I sent out one proposal that never earned any response, so I suppose that I wasn’t quite offering sole consideration on the two proposals I sent after that. Because it takes time to move from one proposal version to the next, and because the responses I did receive were generally quick (on 3 out of 5, I received a response within a day or two), I was basically offering sole consideration: as soon as I got a positive response, I focused my energies on responding to that one publisher, and not one making a proposal for another.

Reflections on seeking a publisher 4: On writing proposals

In my experience, proposals are more difficult and nerve-wracking than writing the book. When I work on my book, I think about the strengths and about what I can offer to people through my writing. When I work on a proposal, it’s hard not to think about the possibility of acceptance and rejection, which is rather more stressful.

In writing, I find it crucial to hold on to my ideas as a foundation and focus first, before considering other people’s interests. But for a proposal, especially, I have to speak to someone else’s interests. It’s all well and good for me to believe that I have great ideas and that everyone could benefit from reading my book, but, realistically, the editor at a publishing house doesn’t much care about me; they care about their job and about finding books that will sell, and who knows what else?  If I want that editor to do something—like read my proposal, or offer me a contract—it’s important to know what they want, because that knowledge gives me a better chance of writing something that will suit that editor.

Writing and publishing for everyone; Not just the 90%

Authors need to consider accessibility when creating materials and choosing a publisher, but how can they this when it is such a misunderstood word?

Accessibility, in regard to publishing, means making content available in alternative formats for individuals with visual impairment or learning disabilities.

People may conjure up Braille as making content accessible to people with disabilities or learning issues. Publishing, however, has progressed so much farther than this. Using such technical standards as ePub3, HTML5, alt text, and other specific initiatives, publishers can make their content accessible to a growing audience.

Reflections on seeking a publisher 3: Write the proposal before the book?

Before I started the proposal process for my book, I had written a complete draft (as well as two almost-complete early drafts), and also hired an editor to check that draft. I had, in short, a pretty mature draft. But the questions publishers ask about the completeness of the draft, led me to wonder whether that was the best plan for seeking publication.

Common proposal questions ask: “When do you plan to finish the book?”, and “When can you deliver the manuscript?”, which seem primarily relevant for proposals written by people who have not yet completed their book.

Reflections on seeking a publisher 2: A lengthy process

The process of proposing and publishing takes a long time, so patience is important. I started the proposal process nine months ago, and there’s a chance I may be working on a new proposal soon. There are ways that I could have saved time in the process, but even if I had been maximally efficient, I would still have been looking at a process of several months.

In February, I sent my first proposal to an agent who specifically requested sole consideration, which was fine with me, given that part of why I was trying an agent was to avoid doing multiple proposals. (I will discuss the question of giving publisher sole consideration in a future post.) The agent’s website said if I hadn’t gotten a response within six weeks that I should assume that my proposal was rejected, so I waited (and avoided the difficult task of preparing another proposal).  When I hadn’t heard within five weeks, I started to work again, thinking about to whom to send my next proposal.