In Laura Foster’s article “Placement Matters! Textbook Art Placement” in the Fall 2019 edition of The Academic Author, she makes excellent points about the importance of art positioning in a textbook and the challenges to accomplish this. By placing art directly where students will “see” it when they need it, i.e. near the in-text callout, we support their learning. If the art is not immediately visible to them, they are less likely to reference it. Appropriate placement also supports instructors who wish to refer to the art during a classroom discussion. I thought I would take a moment to share my experience and solutions.
Pedagogy Corner: Placement matters! Textbook art placement
When your textbook moves from the manuscript phase to the production phase, your publisher’s composition team might have different ideas about where your figures and photos should be placed than what you had envisioned. What can you do (besides get angry) when your callout appears at the bottom of page 37 and the figure doesn’t appear until the bottom of page 38 after a page turn? Justify your requests with research! According to the Multimedia Principle, people learn more deeply from words and pictures than from words alone. For authors interested in the wealth of research that supports this, I highly recommend Richard Mayer’s book, Multimedia Learning, published by Cambridge University Press (2009).
Most useful textbook and academic posts of the week: December 13, 2019
T.S. Eliot once said, “Most editors are failed writers – but so are most writers.” The key to success, however, is to fail forward. This week’s collection of articles from around the web fittingly explores some of the ways academic authors can do just that.
We begin with an exploration of the “gap” between management scholarship and practice and the number of academic hours worked. We then consider ways to keep up with the literatures and simplify indexing and data sharing. Next, we explore ways to deal with failure and to apply the lessons learned along the way. Finally, we examine ways to make money from writing books and reasons why librarians are concerned about GetFTR.
As you close out your academic semester and near the end of 2019, reflect on the successes and failures of the term and year past, but focus on failing forward into the year ahead. Happy writing!
Cultivating your writing garden
I admit to being addicted to quotes. I have kept a list for years and it grows with each book I read. “Let us cultivate our garden,” is a well-known aphorism by Voltaire. It applies to so many areas of life: relationships, work, gardening, and of course, writing.
Quite a few authors or would-be authors I speak with feel unsure or uncertain about their writing and editing skills. I get it. Most authors have spent years honing their content mastery and little of their precious “free time” on becoming better writers or editors.
Publishing in 2019: Charting new waters
During her 2019 Textbook & Academic Authoring Conference presentation, “Publishing in 2019: Charting new waters”, intellectual property attorney, Brenda Ulrich identified some of the legal aspects facing authors who are publishing in 2019 and beyond.
Whether working with a traditional publisher, self-publishing, or exploring open access options, contracts and copyright laws are still important. And as Ulrich notes, in many cases, “the more things change, the more they stay the same”. Below are some of the aspects for consideration as you continue your publishing journey.
Member Spotlight: Braja Das
TAA member Braja Das is the Dean Emeritus, College of Engineering & Computer Science, CSU, Sacramento and is both a textbook and academic author in the engineering writing discipline.
He has authored/co-authored 16 text and academic reference books in the area of geotechnical (civil) engineering. His most recent publication is Principles of Foundation Engineering, 9th edition (Cengage), which was released in October 2017 with a 2019 copyright. For the first through eighth editions, he was the only author. The ninth edition has a co-author (N. Sivakugan, James Cook University, Australia).