More than a decade ago, in 2004, Google initiated a program, in concert with several university and large public libraries, to scan and digitize the entire contents of millions of books without regard to whether they were or were not still under copyright, ultimately making complete digital copies of more than 20 million books. Google’s goal was to expand its search business to include print works as well as online works. It spent hundreds of millions of dollars on this project, suggesting what Google believed to be its commercial potential.
Join us 4/13 for TAA Webinar, ‘Go on the (Virtual) Road to Promote Your Book’
Whether you are self-publishing or working with a major publisher, you will need to actively promote your textbooks and encourage faculty to adopt them. Traditionally, writers have taken book tours and given talks, but textbook publishers are unlikely to fund world travel. Why not offer a book tour online? Janet Salmons, PhD, author of Doing Qualitative Research Online and four previous books, did just that. While some “virtual book tours” simply place guest posts or advertisements on potential readers’ sites, Janet’s highly interactive approach includes webinars and online discussions with groups or classes.
From the other side of the draft
I generally empathize with beleaguered graduate students who are wrestling with their dissertations. Most doctoral candidates seem to get little support from their chairs in guidance, writing, or cheering on. However, exceptions exist . . . .
TAA announces 2016 Textbook Award winners
Seventeen textbooks have been awarded 2016 Textbook Awards by the Textbook & Academic Authors Association (TAA). Three textbooks received 2016 William Holmes McGuffey Longevity Awards, six textbooks received 2016 Textbook Excellence Awards, and eight textbooks received 2016 Most Promising New Textbook Awards.
What is the best way to handle pre-contract communication with a prospective publisher?
TAA Member Kamalani Hurley from Leeward Community College asks: “What is normal in the timeline between an acquisitions editor expressing interest in publishing my material and the written contract?”
Textbook author Mike Kennamer, who is director of Workforce Development at Northeast Alabama Community College, and Julia Kostova, an acquisitions editor at Oxford University Press, share their advice:
5 Key takeaways from today’s OneNote webinar
“Get Organized With ‘OneNote'”, presenter Eric Schmieder shared tips on using OneNote to organize your thoughts, ideas and projects. Here are 5 key takeaways from the presentation: