4/5 TAA Webinar, “Your Textbook Isn’t Being Revised. Now What?”

As publishing companies look to manage costs and focus on large introductory courses, many high-quality and high-value textbooks are not being revised.

Join us Monday, April 5, from 11 a.m. to 12 p.m. ET for the TAA Webinar, “Your Textbook Isn’t Being Revised. Now What?”, when Donna Battista, VP of Content Strategy at Top Hat, and previous Pearson Executive, will help authors navigate this increasingly common challenge. She’ll provide guidance on requesting rights back, what to do when rights are reverted, and what options there are to make content available.

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Are you stalling by revising too soon?

When we’ve squeezed out a few sentences, a paragraph, or page of the first draft of our current writing project, in our elation we may be tempted to go back and revise. The pull to polish is irresistible. So, we revisit those hard-won sentences and baby them into perfection. Then we sit back and bask with satisfaction.

But what do we have? Admittedly, a start, but really just a few sentences. We know we should have kept going with the fearsome task of confronting the blankness, but we yield.

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TAA announces 2021 Textbook Award winners

2021 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, nine textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awardees will be recognized during an online textbook awards ceremony at 1 p.m. ET on Friday, March 19, 2021. The ceremony will be open to anyone who would like to help celebrate this year’s winners. Information about how to participate in the ceremony will be posted next week.

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McGraw-Hill textbook authors file class action lawsuit against publisher

Three authors filed a complaint in U.S. district court asserting that McGraw Hill is in breach of contract for a recent change to royalty calculations for products sold on its Connect digital platform. The complaint, Flynn v. McGraw Hill LLC, 21-cv-00614, U.S. District Court, Southern District of New York (Manhattan), was filed on January 22 by Sean Flynn, Associate Professor of Economics, Scripps College; co-author of Economics: Principles, Problems, and Policies. (Now in 22nd edition.), Dean Kardan, Prof Economics and Finance, Kellogg School of Management, Northwestern U; co-author three textbooks: Economics, Microeconomics, and Macroeconomics, and Jonathan Morduch Professor of Public Policy and Economics at Wagner Graduate School of Public Service in NYU, co-author with Dean Kardan of the above three books.

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Using your textbook as the foundation for an online course

In a recent TAA webinar titled, “How to Use Any Textbook as the Foundation for an Online Course“, mathematics textbook author Pat McKeague shared a process for building an online course from textbook content and associated ancillaries.

As many instructors found themselves forced into online learning environments as a result of the pandemic in 2020, quick, but effective, transition of teaching methods through online courses became an essential skill. Using examples from his own publishing company, XYZ Textbooks, McKeague demonstrated the benefits of using LTI (Learning Tools Interoperability) to integrate an electronic textbook into an LMS (Learning Management System) to develop a foundation course and then expand upon that foundation by having instructors “put yourself in it”.

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Accessible college textbooks: From problematical to profitable

Following is an excerpt of an article published by Robert Martinengo, Founder, Consumer Accessibility Information Label Association (CAILA). The article explains how publishers can serve the needs of college students with disabilities while making, not losing, money.

For years, publishers have been encouraged to produce books that are accessible to students with disabilities. Those advocating for accessible books include people with disabilities, naturally, and organizations that represent their interests. But the sector with pressing legal, practical, and economic interests in the accessibility of educational materials are colleges and universities

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