The most useful textbook & academic posts of the week: December 29, 2017

"Writing is a gift to both the writer and the reader." ~Cheryl AllewayIn this final week of 2017, few creatures were stirring with new articles and content between the holidays, but we were able to locate a few gems for consideration as you reflect on this year and prepare for the next. For starters, looking back, 2017 was a breakthrough year for OER and a time of textbook pricing discussion impacted by continued changes in available purchasing options. In contrast, looking forward, we found articles on book marketing traps to avoid, how to maintain a healthy competitive nature, and self-care practices you may want to consider adopting in 2018.

In this season of giving and in preparation for the gift of a new year on the way, keep in mind the words of Cheryl Alleway, “Writing is a gift to both the writer and the reader”, and keep writing. [Read more…]

12 Ways to use creativity to separate your book project from the competition

Hipster businessman with idea, light bulb above his head, isolated on black backgroundYou’ve determined to dive in and write that monograph or textbook. You know it will be countless hours of work, but it will be worth it. Right?

No one wants to spend time on a “me too” project; going over ground already covered in other books. By spending time up front using creative thinking, you can increase your project’s chance of success. [Read more…]

Nominate your textbook for a 2015 TAA textbook award

Textbook Excellence AwardMcGuffey Longevity AwardTAA is now accepting nominations for its Textbook Excellence Awards (Texty), McGuffey Longevity Awards (McGuffey), and the Most Promising New Textbook Excellence Awards. The deadline for nominations is November 1, 2014; books must be received for judging by December 1, 2014.

The Textbook Excellence Award recognizes current textbooks and learning materials in their second or later edition that carry a copyright date for the previous or current year.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. Eligible works must have been in print 15 years and be still selling. [Read more…]