Many of us feel a strong calling to express our talents—in the academic and literary arts, music, dance, media, crafts, sciences, or any other field. In my profession of writing, almost every writer I know feels guilty for not writing enough, producing enough, and sending out enough pieces. But for “creatives,” as spiritual creativity guru Julia Cameron (1992, p. 33) labels us all, I’ve recognized another unproductive, thwarting, and possibly paradoxical self-recrimination.
Special features of TAA award-winning textbooks: From the awardees
At the 31st Annual Textbook & Academic Authoring Conference in Santa Fe, NM, TAA members Al Trujillo and Dave Dillon hosted a panel of textbook award-winning authors to share features that they considered instrumental in the success of their books.
The panel consisted of Karen Morris, co-author of Hotel, Restaurant, and Travel Law: A Preventive Approach, 8th Edition, Kathleen P. King, author of Technology and Innovation in Adult Learning, and the authoring team for Calculus for the AP Course,2nd Edition, Michael Sullivan and Kathleen Miranda. Below is a summary of the textbook features they felt were most significant in the achievement of their 2018 Textbook Excellence awards.
President’s Message: Five major changes that altered the face of textbook publishing
Five major changes that combined, in the same way that one domino falling triggers another, have substantively changed the face of textbook publishing. The issue is far more complex than what I write here, but I see these changes as pivotally impacting the industry over the past few years.
Cengage to offer new ‘Author Relations team’ starting in February 2019
Cengage announced this week that beginning in February authors will have the ability to contact a member of a newly created Author Relations team made up of “professionals with proven expertise in handling contracts, royalties and other issues that are top of mind for authors and for Cengage.”
The Author Relations team, said Cengage, will offer clear and regular communication with authors, and act as the main point of contact for questions and concerns related to contracts, royalties and/or other similar topics to ensure that author queries on these topics are addressed quickly and effectively.
Can I help you in any way? Learning objectives
“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real” (as opposed to an automated bot). Then those who realize that we are, and that we are there to help, ask questions that you may have as well.
In this series of “Can I help you in any way?” posts, we’ll highlight some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions.
In this post, we’re focused on a question about the importance of learning objectives when writing a textbook.
Early registration open for TAA’s 2019 Conference
Join us in Old City, Philadelphia for TAA’s 32nd Annual Textbook & Academic Authoring Conference. Early registration is now open!
TAA’s conference will be held on June 14-15 at the beautiful Wyndham Philadelphia Historic District Hotel. Located in the heart of Philadelphia’s Old City, the neighborhood known as America’s most historic square mile, rich with treasures of American heritage, the Wyndham hotel sits adjacent to the historic Christ Church and Burial Ground, one block off charming Market Street, and within easy walking distance to Independence Hall, Liberty Bell Center, and the Betsy Ross House.