16 Tips for authors using social media to promote their work

One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.

There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.

How to include your publications in your LinkedIn profile

So your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work.

5 Must-use social media tools for academics

You know the old adage “work smarter, not harder”? That’s exactly what the following tools will help you do when it comes to sharing, creating, and scheduling messages for your social media platforms. While there are hundreds, if not thousands of tools available on the web, the five listed below—ones I actually use frequently and love—are user-friendly and excellent resources for you as an academic using social media. Did I mention that these tools will also help save you time?! So get creating, get sharing, and get social with these five must-use social media tools: