Success, secrets, and finding our way! The inside story of TAA authors’ development

TAA authors' development processHow do TAA authors find their way through a complex and ever-changing maze of writing and publishing? In April 2018, we asked TAA authors, via an online survey and follow-up interviews, to share their experiences in writing and publishing. From 139 survey responses and 12 interviews, we gained rich and insightful descriptions of TAA authors’ writing and publishing journey. We learned about: pitfalls and challenges that can be avoided as authors write and publish books, what authors wish they had known before beginning the book-writing process, and the top three strategies TAA authors leveraged to improve their skills.

To share TAA authors’ experiences and wisdom with you, this blog post reveals some of their pitfalls, lessons, and strategies for writing and publishing textbooks and academic books. [Read more…]

The anatomy of a textbook contract

contract signingDuring her 2018 Textbook & Academic Authoring Conference presentation, “The Anatomy of a Textbook Contract”, intellectual property attorney Brenda Ulrich walked participants through a standard textbook publishing contract clause by clause to dissect and explain what the language means, what is significant, what to look for, what is worth trying to change and what is not.

Below are key points from the presentation covering the first four contract elements: grant or transfer of rights, manuscript preparation and delivery, acceptability of manuscript/acceptance, and failure to deliver. [Read more…]

Can I help you in any way? Publishing strategies (part 2)

Can I help you in any way? Publishing strategies (part 2)“Hello, thank you for visiting. Can I help you in any way?” If you’ve browsed our TAA website, you’ve likely seen those words in the chat box that appears on the screen. We’re often asked by visitors if we’re “real”. Then those who realize that we are, and that we are there to help, ask questions that you may have as well.

In this series of “Can I help you in any way?” posts, we’re highlighting some of the questions people have asked through the TAA Live Chat feature of our site and the responses we have for those questions.

In the first post on questions about publishing strategies, we focused specifically on the process of finding a publisher and submitting a book proposal. In this second post on the subject, we’ll explore other related questions receive through the chat. [Read more…]

Cultivating a relationship with a publisher; sooner rather than later

liberty bellMost academics and authors want to have a productive relationship with a publisher or publishers. It eases the road ahead and makes the process less mysterious. A good (or dare I say great) relationship with a publisher will also give an academic market knowledge about their chosen area of authorship and its readers. But how do you go about cultivating such a relationship?

The first step is to start now. Waiting until after the research and writing is done it like going on vacation and only reading about your destination after you’ve landed at the airport. Sure, you know about the Liberty Bell in Philadelphia, but what else is there to do? [Read more…]

5 Phases of a royalty audit

The Anatomy of a Royalty AuditIn her TAA webinar, “The Anatomy of a Royalty Audit”, royalty auditor Juli Saitz, senior managing director for Ankura Consulting Group, shared the five phases of a textbook royalty audit: preparation, paperwork, communication with the publisher, document analysis, and the publisher’s response.

1) Preparation phase. This phase consists of three parts: talking to the client, reviewing contracts, and reviewing statements. [Read more…]

PODCAST: The 10 Worst Legal Mistakes a Textbook or Academic Author Can Make

Zick Rubin

Publishing lawyer Zick Rubin provides a countdown of the 10 worst legal mistakes that a textbook or academic author can make. Learn the legal traps that can be found in a range of areas, including provisions in publishing contracts, collaboration agreements, and copyright and permission issues.

[Read more…]