8 Biggest secrets to writing a winning manuscript

In her 2018 Textbook & Academic Authoring Conference presentation, “Discover How to Deliver What Editors and Publishers Need: Demystifying the Publishing Process,” Dr. Kathleen King shared key strategies for planning the work and working the plan toward successful publication.

As a professor, award-winning author, and editor, King shared her successful experience – having published more than 30 books and 150+ articles – summarized in the following eight biggest secrets to writing a winning manuscript.

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2018 Textbook award-winning insight (Part 3): Pedagogy and marketing involvement

We recently reached out to winners of the 2018 TAA Textbook Awards and asked them to answer some questions about their textbook writing. The first installment of this four-part series focused on why they decided to write their textbook, and how they got started. The second installment focused on what they do to boost their confidence as a writer, how they fit writing time into their schedule, and what software they use.

This third installment in the four-part series focuses which pedagogical elements in their textbook they are most proud of, and what involvement they have had in marketing their book.

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Beware of fake journal acceptance letters

An April 18, 2018 article on the Society for Scholarly Authors’ blog, The Scholarly Kitchen, called attention to a scam in which unknown individuals, using fake acceptance letters, are promising publication in the journal of the American Society of Civil Engineers.

The article’s author, Angela Cochran, ASCE’s associate publisher and journals director, said that over the last five years, the society has become aware of seven fake acceptance letters for its journals.

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5 Steps to formatting your academic book for print through CreateSpace.com

As an author and publisher (and new member of TAA) preparing manuscripts of my own design and assisting other authors to do the same, I needed a service that was cost-effective and efficient. After researching several different services, I selected CreateSpace.com, which is a part of Amazon, because it allowed me to print quality textbooks for pennies on the dollar. I also like this service because of the free ISBN number and the fact that if you intend to revise an edition you can lock in the ISBN number for subsequent editions.

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Cengage ‘will honor all contractual obligations’ with authors under Unlimited model

Cengage’s Chief Product Officer Fernando Bleichmar said the company will continue to honor its contractual obligations with authors under the Cengage Unlimited model, but that the contract they have with authors generally grants them the discretion to publish the work in the way they think best helps drive the sales of those titles.

“We have spent significant time with our internal teams making sure the contracts allow us to do the Unlimited model,” he said. “The contracts are established in a way in which the publishers have the discretion of evolving the model that benefits both the authors and the publisher, and our contracts allow the creation of different models. We are going through all the details in the contracts, having those conversations with our authors to make sure they are comfortable with the Unlimited model as we move forward.”

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