Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.
Many textbook and academic authors are recognized as the experts in their field – and for good reason. They have not only taken the time to learn the content in the discipline, but they have added to the knowledge base and published work to help others develop their own level of expertise. But when have we learned enough?
Hopefully our collection of article from around the web this week can help you learn something new to increase your mastery as an author.
What are you planting today? As you research, write, teach, learn, and market your work, what is your long-term objective for future harvest? Is it a reputation? Position? Legacy?
In this week’s collection of articles from around the web, we explore topics of ethics, the benefit of PhDs, resilience, self-improvement, self-promotion, and mentoring.
Og Mandino once said, “Always do your best. What you plant now, you will harvest later.”
What are your writing goals? And, more importantly, what are you doing to reach them? According to Mark Twain, “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”
TAA Vice President, Kevin Patton, is an award-winning professor and textbook author in human anatomy and physiology (A&P). He has a podcast and several blogs about teaching and writing, including TheTextbookAuthor.org. On Thursday, July 9th, as part of the TAA Summer Webinar Series, he will relate his podcasting experience, outline many different benefits of podcasting, and give you loads of practical tips for starting and running your own podcast in his webinar session, “Why Textbook & Academic Authors Should Be Podcasting. Right Now”.
This week’s collection of posts from around the web includes advice on writing for impact, ways to reduce fear of theory, changes in the affordability of textbooks, and an author’s perspective on self publishing from a dissertation. We also found articles on invited keynotes, more creative presentation delivery practices, and a new podcast for PhDs.
Albert Schweitzer said, “At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.” At TAA we are grateful for our members, followers, and supporters who light a flame within us every day. Happy writing!