What you need to know about using third party photos

copyrightToday’s business models for licensing third party photography are sufficiently complex that it’s worth taking a few minutes to review the basics and get familiar with the terminology.

Categories of Use: Editorial vs. Commercial

Professional photographers and stock agencies group their work into three broad categories based not on the nature of the photos but instead on the use to which they will be put: editorial, commercial, and retail. Retail use concerns photography commissioned for personal use, and thus is of little consequence to book publishers . . . except, perhaps, for that studio portrait you supplied for the back cover or “about the author” page of your book, a use for which you may have neglected to get the necessary license. Editorial use concerns photography which will be used in a book, e-book, magazine, online, or in a presentation or video that is journalistic, educational, or expository in nature. Commercial use, conversely, concerns photography that will be used in advertising and promotion to sell or market a product (including a book), person (including an author), company (including a publisher), or service. [Read more…]

Q&A: Images are an integral part of your book, but how do you find an artist for creating them?

Author's questionnaireQ: “How do you find an artist for images in a text or trade book? Who pays? At what point is the art done? If the images are an integral part of the book, how does all of this work?”

A: Elsa Peterson, Freelance Editor, Norwalk, CT:

“Most of my experience is in college-level textbooks. In that industry, it is typically the publisher who hires the artist to render the images. The cost may come out of the author’s royalties or it may be part of the publisher’s investment, or some of both, depending on the terms of the author’s contract. Naturally the author is asked to submit ‘scrap’ (rough sketches, diagrams, and/or copies of similar images to what is desired) for the artist to work from. The author also typically gets to approve/suggest modifications to the renderings before they are final. [Read more…]