2020 Textbook award-winning insight (Part 5): Longevity

McGuffey Longevity Award WinnerWe recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This final installment of the five-part series focuses on achieving long-term success for a manuscript. [Read more…]

Special Features of TAA Award-Winning Textbooks: From the 2019 Awardees

Special Features of TAA Award-Winning Textbooks: From the 2019 AwardeesAt the 32nd Annual Textbook & Academic Authoring Conference in Philadelphia, PA, TAA members Al Trujillo and Dave Dillon hosted a panel of textbook award-winning authors to share features that they considered instrumental in the success of their books.  

The panel consisted of Jocelyn Nelson, author of Gateway to Music: An Introduction to American Vernacular, Western Art, and World Musical Traditions, 1st Edition, Frank Carrano and Timothy Henry, co-authors of Data Structures and Abstractions with Java, 5th Edition, and Monica Sherwin and Dave Hall, co-authors of two winning titles, Oklahoma Studies Weekly – Our State, 6th Edition and New Mexico Studies Weekly – Our State, 1st Edition. Below is a summary of the textbook features they felt were most significant in the achievement of their 2019 Textbook Excellence awards. [Read more…]

Member Spotlight: Al Trujillo

Al TrujilloEssentials of OceanographyTAA member Al Trujillo is a Professor of Oceanography at Palomar College and a textbook author in the Earth Science: Oceanography discipline.

Most recently, he has published the 12th edition of Essentials of Oceanography with Pearson Education. This textbook is the market-leading college-level oceanography textbook worldwide. He has worked on this title since its 6th edition. This book is also a TAA “Texty” Textbook Excellence Award winner [10th edition, 2011] and a TAA McGuffey Longevity Award winner [12th edition, 2017]. He is also a contributing author for the three oceanography chapters from “Unit 5: The Global Ocean” in Earth Science, 15th Edition and co-author of Introductory Oceanography, 10th Edition (a higher-level, more robust oceanography textbook), both published by Pearson Education. [Read more…]

Member Spotlight: Marilyn Takahashi Fordney

Marilyn Takahashi FordneyTAA Member Marilyn Takahashi Fordney is the Director and Assistant Director of two nonprofit foundations and a recently retired textbook author in the medicine and medical assisting disciplines.

Her most recent publication is Insurance Handbook for the Medical Office, 14th edition. [Read more…]

Member Spotlight: Frank M. Carrano

Frank M. CarranoData Structures and Abstractions with JavaData Abstraction & Problem Solving with C++: Walls and MirrorsTAA member Frank M. Carrano is a textbook author in the computer science discipline.

His most recent publications are Data Abstraction & Problem Solving with C++: Walls and Mirrors, 7e and Data Structures and Abstractions with Java, 4e. He has two other titles that are no longer in print. [Read more…]

Member Spotlight: Timothy M. Henry

A Gift of Fire: Social, Legal and Ethical Issues for Computing TechnologyTimothy M. HenryTAA member Timothy M. Henry, Associate Professor and IT Graduate Director at the New England Institute of Technology (NEIT), is a textbook author in computer science and information technology with additional experience in the professional ethics discipline.

His most recent publication, co-authored with Sara Baase, is A Gift of Fire: Social, Legal and Ethical Issues for Computing Technology, 5e (Boston, Pearson Education, 2018). He has published two other books, both co-authored with Frank M Carrano: Data Abstraction and Problem Solving with C++ : Walls and Mirrors, 7e (Boston. Pearson Education, 2017) and Data Structures and Abstractions with Java, 4e (Boston. Pearson Education, 2015). The fifth edition of Data Structures and Abstractions with Java is going through page proofs for 2018 publication. [Read more…]

2014 TAA textbook award winners announced

TAA McGuffey Longevity AwardTAA Textbook Excellence AwardTAA Most Promising New Textbook Award

The Text and Academic Authors Association has announced its 2014 textbook award winners. Fourteen awards were given in three different award categories. One textbook was awarded a 2014 William Holmes McGuffey Longevity Award (McGuffey), 11 textbooks were awarded 2014 Textbook Excellence Awards (Texty), and two textbooks were awarded 2014 Most Promising New Textbook Awards. [Read more…]